Infiniti Middle East launches its Certified Programme
Infiniti Middle East recently launched the Infiniti Certified Programme, which is the first for the premium brand in the region aimed at offering pre-owned vehicles driven by new car benefits.
Launched at the AW Rostamani Infiniti Certified Centre in Dubai, the premium brand will offer the finest Infiniti Certified cars and SUVs and a comprehensive pre-owned programme that the customers can believe in.
“Whilst Dubai is the market where we launch this unique programme, it is our ambition to further expand this offering to all of our customers across the Middle East,” said Juergen Schmitz, managing director, Infiniti Middle East.
As part of the Infiniti Certified Programme (ICP), each preowned vehicle undergoes a 190 point inspection, reconditioning and service history check con- ducted by a team of expert engineers. The 190 point inspection is indicative of the meticulous quality control exerted on all vehicles under the programme. Vehicles are only awarded a Certificate of Inspection and a Certificate of Authenticity if they meet Infiniti's exacting quality standards.
Customers opting for an Infiniti Certified vehicle from AW Rostamani will also benefit from a number of value additions that include a complimentary Infiniti courtesy car during service, exclusive trade-in and finance offers as well as available service contracts or discounted service rates of up to 20 per cent.
“At Infiniti, we are all about empowering our drivers. With the ICP programme, we will offer our customers yet another opportunity to enjoy Infiniti's promise of a premium motoring experience,” said Sophie Sidoni, used car manager, Infiniti Middle East.
Infiniti Motor Company Ltd is headquartered in Hong Kong with representations in 50 markets around the world. The Infiniti brand was launched in 1989. Its range of premium automobiles is currently built in manufacturing facilities in Japan, the US, the UK and China. Infiniti design studios are located in Atsugi-Shi near Yokohama, London, San Diego and Beijing.
Infiniti is in the middle of a major product offensive. The brand has been widely acclaimed for its daring design and innovative driver-assistance technologies. From the 2016 season, Infiniti is a technical partner of the Renault Sport Formula One team, contributing its expertise in hybrid performance. More information about Infiniti and its technologies can be found at www.infiniti.com.