In­finiti Mid­dle East launches its Cer­ti­fied Pro­gramme

Muscat Daily - - AUTO NEWS -

In­finiti Mid­dle East re­cently launched the In­finiti Cer­ti­fied Pro­gramme, which is the first for the premium brand in the re­gion aimed at of­fer­ing pre-owned ve­hi­cles driven by new car ben­e­fits.

Launched at the AW Rosta­mani In­finiti Cer­ti­fied Cen­tre in Dubai, the premium brand will of­fer the finest In­finiti Cer­ti­fied cars and SUVs and a com­pre­hen­sive pre-owned pro­gramme that the cus­tomers can be­lieve in.

“Whilst Dubai is the mar­ket where we launch this unique pro­gramme, it is our am­bi­tion to fur­ther ex­pand this of­fer­ing to all of our cus­tomers across the Mid­dle East,” said Juer­gen Sch­mitz, man­ag­ing di­rec­tor, In­finiti Mid­dle East.

As part of the In­finiti Cer­ti­fied Pro­gramme (ICP), each pre­owned ve­hi­cle un­der­goes a 190 point in­spec­tion, re­con­di­tion­ing and ser­vice his­tory check con- ducted by a team of ex­pert en­gi­neers. The 190 point in­spec­tion is in­dica­tive of the metic­u­lous qual­ity con­trol ex­erted on all ve­hi­cles un­der the pro­gramme. Ve­hi­cles are only awarded a Cer­tifi­cate of In­spec­tion and a Cer­tifi­cate of Au­then­tic­ity if they meet In­finiti's ex­act­ing qual­ity stan­dards.

Cus­tomers opt­ing for an In­finiti Cer­ti­fied ve­hi­cle from AW Rosta­mani will also ben­e­fit from a num­ber of value ad­di­tions that in­clude a com­pli­men­tary In­finiti cour­tesy car dur­ing ser­vice, ex­clu­sive trade-in and fi­nance of­fers as well as avail­able ser­vice con­tracts or dis­counted ser­vice rates of up to 20 per cent.

“At In­finiti, we are all about em­pow­er­ing our driv­ers. With the ICP pro­gramme, we will of­fer our cus­tomers yet an­other op­por­tu­nity to en­joy In­finiti's prom­ise of a premium mo­tor­ing ex­pe­ri­ence,” said So­phie Si­doni, used car man­ager, In­finiti Mid­dle East.

In­finiti Mo­tor Com­pany Ltd is head­quar­tered in Hong Kong with rep­re­sen­ta­tions in 50 mar­kets around the world. The In­finiti brand was launched in 1989. Its range of premium au­to­mo­biles is cur­rently built in man­u­fac­tur­ing fa­cil­i­ties in Japan, the US, the UK and China. In­finiti de­sign stu­dios are lo­cated in At­sugi-Shi near Yoko­hama, Lon­don, San Diego and Bei­jing.

In­finiti is in the mid­dle of a ma­jor prod­uct of­fen­sive. The brand has been widely ac­claimed for its dar­ing de­sign and in­no­va­tive driver-as­sis­tance tech­nolo­gies. From the 2016 sea­son, In­finiti is a tech­ni­cal part­ner of the Re­nault Sport For­mula One team, con­tribut­ing its ex­per­tise in hy­brid per­for­mance. More in­for­ma­tion about In­finiti and its tech­nolo­gies can be found at www.in­finiti.com.

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