Families in Oman and beyond choose Ekhtiari burgers from A’Saffa Foods

A’Saffa Foods, the nation’s largest poultry, snacks and allied food products producer is an acknowledged leader in the fresh, frozen poultry and snack food products market in Oman and is rapidly growing its international presence in the GCC and beyond. Since the brand is all about providing simple, pleasurable, convenient eating options, with high-quality ingredients, it is no surprise that the company’s premium-brand’s - Ekhtiari range of low-calorie and low-fat burgers (breaded and non-breaded) have become increasingly popular in the sultanate as well as in the GCC.

Quick, tasty and filling, Ekhtiari’s lean, tender and juicy chicken burgers are crafted from chicken breasts – that are 100 per cent natural and pure; and are best enjoyed on a fresh toasted burger bun, with a slice of tomato and lettuce.

“It’s a very simple truth that if children do not consume healthy meals, then one cannot expect them to concentrate and focus,” said Sidhartha Lenka, head of Marketing and Sales, A’Saffa Foods.

“We are proud of the work we’ve done to encourage healthful, nutritious and lean foods in Oman by introducing new food standards in the form of our lowcalorie and low-fat brand Ekhtiari.”

He added, “We want to con- tinuously encourage children and families to enjoy their favourite snacks guilt-free, and hence having the Ekhtiari range of products lead our back-to-school campaign, has been important. Eating healthy meals has proven to help children fare better academically and through our range of delicious kid-friendly and already popular snacks such as Ekhtiari Burger we hope to make progress in ensuring more and more pupils all over the sultanate enjoy the benefits of eating healthy and lean.”

The Ekhtiari range of products are produced in the state-of-theart production plant (fully automated, untouched by hand) in Muscat and is available in supermarkets and retail outlets across the country.

It is noteworthy that A’Saffa Foods has specially designed their ‘Back-to-School’ campaign to encourage students and families across Oman to make healthy food choices through Ekhtiari which means ‘my choice’, and provides consumers with ‘wholesome taste and happiness – Mia Bil Mia’.

That’s not all – the brand will be sharing delicious gourmet recipes for the Ekhtiari range (Burger Salad, Asian Yum Yum Sausage Franks etc) on its website throughout the course of the campaign, so that parents can safely give their children scrumptious Ekhtiari savouries.