Brand evo­lu­tion

Muscat Daily - - BUSINESS -

Bank Muscat won Oman’s Most Trusted Brand award in 2016 Epit­o­mis­ing the dis­tinct Omani her­itage, the Bank Muscat brand has evolved over the years to be­come a tow­er­ing pres­ence not only in the bank­ing sec­tor but in all are­nas of the sul­tanate. En­dowed with a global out­look, Bank Muscat re­mains Omani at heart. Bank Muscat has adopted in­no­va­tive ways to con­sis­tently build the brand which sus­tains the loy­alty of cus­tomers, growth in busi­ness and ul­ti­mately suc­cess and rev­enue.

As a for­ward look­ing fi­nan­cial in­sti­tu­tion, the bank strives to es­tab­lish its lead­er­ship role in all realms of ac­tiv­i­ties. Bank Muscat recog­nises that build­ing strong brand eq­uity is an im­por­tant recipe for suc­cess. The brand is as­so­ci­ated with its com­mit­ment to the devel­op­ment of Omani cit­i­zens and progress of so­ci­ety in which it does busi­ness.

Bank Muscat views brand man­age­ment as a key el­e­ment to en­hance value for all stake­hold­ers. The Bank Muscat brand is reck­oned as a pro­lific in­no­va­tor wherein the first as­so­ci­a­tion with the brand is the el­e­ment of in­no­va­tion. Cater­ing to the sul­tanate’s tra­di­tional as well as tech-savvy, young pop­u­la­tion, Bank Muscat has adopted in­no­va­tive ways to build the brand. New trends in the field of brand­ing adopted by Bank Muscat re­flect that the in­sti­tu­tion is mov­ing away from the tra­di­tional line to non-con­ven­tional util­i­sa­tion of me­dia, in­clud­ing so­cial me­dia. Bank Muscat is a trend­set­ter in this field.

The Bank Muscat brand is syn­ony­mous with re­li­a­bil­ity, trust­wor­thi­ness, and pi­o­neer­ing spirit. While cre­at­ing the brand, Bank Muscat took dif­fer­ent el­e­ments into con­sid­er­a­tion. No­tably, the brand has a unique iden­tity re­flect­ing its roots and ori­gin. The brand is part of the Omani cul­ture and na­tion. Peo­ple eas­ily as­so­ciate with the brand, which evokes the na­tional sen­ti­ments, and are proud to be a part of it.

The phys­i­cal lo­go­mark of Bank Muscat has evolved from a flat, static one-colour to a 3D and youth­ful en­hanced lo­go­mark.

The ty­po­graphic el­e­ment has evolved from a stan­dard type­face to a unique type­face, us­ing Ara­bic mo­tif de­signed to re­sem­ble Khan­jar curves and points.

Ty­pog­ra­phy is writ­ten in lower case in keep­ing with the mod­ern way (In­ter­net so­ci­ety) of talk­ing in a quiet, con­trolled and con­fi­dent voice to match the bank’s ‘Let’s Do More’ vi­sion.

Mod­ern icon of bank­ing ex­cel­lence

Bank Muscat is a mod­ern icon of bank­ing ex­cel­lence marked by con­sis­tent in­no­va­tion and strate­gic mar­ket­ing ini­tia­tives. Ex­cit­ing and in­spir­ing brand touch points of­fer a unique bank­ing ex­pe­ri­ence for the largest bank­ing fam­ily in Oman.

Aimed at meet­ing the bank­ing re­quire­ments of a young and tech-savvy gen­er­a­tion, Bank Muscat is fo­cused on of­fer­ing a so­phis­ti­cated bank­ing ex­pe­ri­ence stem­ming from the right mix of tra­di­tional and elec­tronic bank­ing chan­nels.

Com­ing to the specifics of Bank Muscat logo, the khan­jar re­flects the deep tra­di­tions of Oman. The logo di­rectly takes you to the coun­try and its tra­di­tions. The bank’s name refers to the cap­i­tal city of the coun­try. One of the suc­cess­ful el­e­ments of Bank Muscat brand is its sim­plic­ity. The brand name is easy to pro­nounce and re­call.

The sul­tanate’s cap­i­tal city has a long his­tory and cit­i­zens are very proud of it. The Bank Muscat brand prop­a­gates Oman to which cit­i­zens have a strong emo­tional as­so­ci­a­tion. The name of the cap­i­tal city of the coun­try you be­long evokes a sense of be­long­ing and the peo­ple of Oman love Bank Muscat brand as they feel they are a part of it.

The 3D ef­fect and colours of the logo are youth­ful and re­flect a dy­namic brand state­ment of con­stant en­ergy in mo­tion, re­it­er­at­ing the bank’s ‘Let’s Do More’ vi­sion.

The Bank Muscat brand is syn­ony­mous with ex­cel­lence in pro­vid­ing in­no­va­tive bank­ing so­lu­tions to all. The chal­lenge for a suc­cess­ful brand like Bank Muscat is to sus­tain in­no­va­tive strate­gies which do not merely fo­cus on profit but suc­ceeds in rais­ing brand aware­ness. To this end, Bank Muscat strives to live up to its promise of meet­ing the as­pi­ra­tions and am­bi­tions of the ever-ex­pand­ing and largest bank­ing fam­ily in Oman.

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