Brand evolution
Bank Muscat won Oman’s Most Trusted Brand award in 2016 Epitomising the distinct Omani heritage, the Bank Muscat brand has evolved over the years to become a towering presence not only in the banking sector but in all arenas of the sultanate. Endowed with a global outlook, Bank Muscat remains Omani at heart. Bank Muscat has adopted innovative ways to consistently build the brand which sustains the loyalty of customers, growth in business and ultimately success and revenue.
As a forward looking financial institution, the bank strives to establish its leadership role in all realms of activities. Bank Muscat recognises that building strong brand equity is an important recipe for success. The brand is associated with its commitment to the development of Omani citizens and progress of society in which it does business.
Bank Muscat views brand management as a key element to enhance value for all stakeholders. The Bank Muscat brand is reckoned as a prolific innovator wherein the first association with the brand is the element of innovation. Catering to the sultanate’s traditional as well as tech-savvy, young population, Bank Muscat has adopted innovative ways to build the brand. New trends in the field of branding adopted by Bank Muscat reflect that the institution is moving away from the traditional line to non-conventional utilisation of media, including social media. Bank Muscat is a trendsetter in this field.
The Bank Muscat brand is synonymous with reliability, trustworthiness, and pioneering spirit. While creating the brand, Bank Muscat took different elements into consideration. Notably, the brand has a unique identity reflecting its roots and origin. The brand is part of the Omani culture and nation. People easily associate with the brand, which evokes the national sentiments, and are proud to be a part of it.
The physical logomark of Bank Muscat has evolved from a flat, static one-colour to a 3D and youthful enhanced logomark.
The typographic element has evolved from a standard typeface to a unique typeface, using Arabic motif designed to resemble Khanjar curves and points.
Typography is written in lower case in keeping with the modern way (Internet society) of talking in a quiet, controlled and confident voice to match the bank’s ‘Let’s Do More’ vision.
Modern icon of banking excellence
Bank Muscat is a modern icon of banking excellence marked by consistent innovation and strategic marketing initiatives. Exciting and inspiring brand touch points offer a unique banking experience for the largest banking family in Oman.
Aimed at meeting the banking requirements of a young and tech-savvy generation, Bank Muscat is focused on offering a sophisticated banking experience stemming from the right mix of traditional and electronic banking channels.
Coming to the specifics of Bank Muscat logo, the khanjar reflects the deep traditions of Oman. The logo directly takes you to the country and its traditions. The bank’s name refers to the capital city of the country. One of the successful elements of Bank Muscat brand is its simplicity. The brand name is easy to pronounce and recall.
The sultanate’s capital city has a long history and citizens are very proud of it. The Bank Muscat brand propagates Oman to which citizens have a strong emotional association. The name of the capital city of the country you belong evokes a sense of belonging and the people of Oman love Bank Muscat brand as they feel they are a part of it.
The 3D effect and colours of the logo are youthful and reflect a dynamic brand statement of constant energy in motion, reiterating the bank’s ‘Let’s Do More’ vision.
The Bank Muscat brand is synonymous with excellence in providing innovative banking solutions to all. The challenge for a successful brand like Bank Muscat is to sustain innovative strategies which do not merely focus on profit but succeeds in raising brand awareness. To this end, Bank Muscat strives to live up to its promise of meeting the aspirations and ambitions of the ever-expanding and largest banking family in Oman.