Sony exhibits at CES 2021
Sony Corporation (Sony) is showcasing its latest initiatives based on the theme of ‘Redefining Our Future with Tomorrow’s Technologies’ at the all-digital CES 2021, taking place from January 11-14.
Sony is leveraging its ‘ 3R Technology’ - Reality, Real-time, and Remote - to inspire Kando (emotion) through the power of entertainment, and also provide the assurance that supports these experiences. Sony’s presence at CES 2021 is structured around 12 topics showcasing how these 3R technologies are contributing to the latest developments in areas such as Tools and Solutions designed to empower content creation; Immersive Entertainment Experiences; Technology for a Better Future.
In dedicated online content released for this year’s CES, Kenichiro Yoshida, chairman, president and CEO of Sony Corporation, presented Sony exhibits including PlayStation 5, VISION-S and Airpeak, underlining that, ‘With Sony’s technology, 'Creativity Has No Limits’. He was followed by Bill Baggelaar, EVP & CTO, Technology Development, Sony Pictures Entertainment (“SPE”), who introduced the latest advancements in virtual production technology and volumetric image acquisition, as well as collaboration initiatives with Sony’s new lineup of BRAVIA XR TV models.
Following, Jim Ryan, President and CEO of Sony Interactive Entertainment (“SIE”) highlighted the evolution of the PlayStation community, stating, "Our community are networked like never before and are more diverse than they have ever been. And we celebrate and embrace the differing viewpoints and tastes that make up our community.”
Finally, Dennis Kooker, president, Global Digital Business and U S Sales, Sony Music Entertainment (“SMEI”) demonstrated the many forms of unique collaboration under way involving artists and new technology. All Sony content relating to CES 2021 will be accessible via Sony’s new digital event platform “Sony Square.” Following its launch at CES 2021, Sony Square will continue to provide digital event information relating to products, content, and technologies from across the Sony Group.
Virtual Production with Volumetric RealWorld Capture
Sets and locations for film/TV production are captured as 3D volumetric point cloud data, then processed and rendered by Sony Innovation Studios’ “Atom View” software and displayed as a background image on a Crystal LED display for real time virtual production.
Epic Records singer songwriter Madison Beer is collaborating with Sony Music Entertainment (SMEI) and Verizon to create an immersive reality music showcase that reimagines the concert performance experience for viewing across digital platforms. Using the latest innovations in realtime 3D creation technology, she has been transformed into a highly realistic avatar and will perform a medley of her latest songs in a virtual recreation of Sony Hall.
360 Reality Audio Music Production Tools
Sony and Virtual Sonics, a music software development company, have developed the 360 Reality Audio Creative Suite, a tool for creating 360 Reality Audio-compatible music that realises a spatial sound field.
It enables creators and artists to easily express their music in a 360 spherical field using their existing production platforms.
Airpeak
Equipped with Sony’s Alpha fullframe mirrorless camera, Airpeak enables dynamic filming together with precise, stable flight that inspires creativity in video production creators, and explores new possibilities for expression. Through this initiative, Sony aims to contribute to the evolution of drones and generate value within this growth market at the highest level.
Video Production Support with Xperia
Xperia 5 II 5G-enabled smartphone in the flagship range, captures reality and expands the scope of creators' expression through the Photography Pro full-scale camera feature and Cinematography Pro “powered by CineAlta,” which allows you to enjoy similar parameters and colour settings to enhance your cinematographic shooting experiences. A colour setting which was inspired by Master Monitor colour reproduction from Sony’s professional technology delivers unprecedented colour accuracy to the display as it was envisioned by the creators. 5G allows data transmission and reception to be carried out in real time.
Spatial Reality Display
A display that reproduces spatial images in three-dimensions as if they were real, allowing creators to fully express their vision when sharing product designs or showing variations in colour or shape, and deliver their intent to the viewer. With its extraordinary realism and level of detail, it expands the scope of video expression, for instance in displays and three-dimensional signage in stores, while allowing the viewer to see the depth, texture, and appearance of the object with a real sense of presence.
Crystal LED Display
The new Crystal LED series are equipped with the high-performance image quality processor "X1 for Crystal LED," which incorporates the LED control technology developed for Sony’s pioneering Crystal LED and the signal processing technology praised in Sony’s BRAVIA TV series. Highly realistic images can be expressed in a range of layouts and size for various applications.