Dhofar Automotive celebrates anniversary
Dhofar Automotive (DA), recently celebrated its 10th anniversary, since its establishment within the Omani automotive market. The company is the official distributor for Chrysler, Jeep, Dodge, Fiat, RAM, and Alfa Romeo vehicles, Mopar brands and the official provider of spare parts and after sales services for Fiat Chrysler Automobiles in the sultanate.
The anniversary marked its progress in achieving its strategic objectives at all levels, including the training and forming of the working teams, investing in human resources and achieving the target Omanisation percentage. Additionally, the investment and growth in its showrooms, service centres and customer service facilities over the last decade was also highlighted. By bringing in the best and widest range of models from famous international brands that it represents in the local market, Dhofar Automotive provides only the highest quality services to deliver unmatched customer satisfaction. The celebration also recognised key members of the team, who have been a part of Dhofar Automotive since its inception, highlighting their efforts over their 10 years of dedicated service.
Commenting on this occasion, Hatem el Naggar, general manager at Dhofar Automotive, said, “We are happy to celebrate the 10th anniversary since the establishment of Dhofar Automotive. A decade of success and achievements that could not have been possible without the patience, perseverance and tireless efforts of each and every team member. I would also like to thank our partners, who are the renowned brands that we represent, for their immense support in providing us with the best models and services which adds on to our accomplishments. I am also grateful for our valued customers for placing their trust in us and consider them as a part of our family.
“We express our appreciation for their continuous loyalty, by continuing to provide them with high-quality services. With their support, we have gone from strength to strength and continue to introduce new and modern vehicles and services to the local automotive market.”
Dhofar Automotive was established in 2010 as a joint venture between The Zubair Automotive Group and Shanfari Automotive, becoming the only authorised distributor for Chrysler, Dodge, Jeep, RAM, Fiat, Fiat Professional, Alfa Romeo, and Mopar brands in Oman. Over the years, Dhofar Automotive has built a strong reputation by delivering on its robust commitment of providing innovative and exceptional customer service in both sales and after sales.
The company continues to invest heavily on network expansion and facility enhancement, currently comprising of a network of six showrooms and nine service stations across the county, positioning itself amongst the strongest dealership networks in the country.
“Ten years since our beginning, we can proudly say that we have made immense steps forward in achieving our long-term plans. We continue to deliver on our commitment to provide even better sales and after sales services, in line with international standards, to provide our customers with a satisfying ownership experience to exceed their expectations. We aim to further invest in our human resources by implementing learning and training programmes for the team in developing their performance. This is coupled with our constant efforts to expand our facilities, service centres and showrooms to meet all the aspirations of our valued customers,” Naggar added.