Malabar Gold & Diamonds pledges over 1.1mn meals
The holy month of Ramadan is at our doorsteps and millions of people around the world are getting ready to welcome this holy month with acts of service, charity and prayers. As in previous years, Malabar Gold & Diamonds, one among the largest jewellery retailers globally, strengthens its CSR activities in the GCC, Far East and USA this Ramadan.
Malabar Gold & Diamonds has planned month-long CSR activities in association with embassies, associations, and likeminded organisations to benefit the needy. The group plans to distribute food kits to deserving laborers and families who are still recovering from the economic and social consequences brought about by COVID-19 pandemic. This initiative is expected to benefit a large section of the society across all countries in which it operates.
“CSR remains a core value at Malabar Gold & Diamonds since its inception in 1993. We have realigned our CSR initiatives during
Ramadan to distributing food kits to affected families and individuals to help ease their current circumstances. We aim to create a difference to the community in and around our area of operations as well as to drive other organisations, both big and small to initiate such activities that will help the needy,” said Abdul Salam KP, vice chairman – Malabar Group.
The food kits contain essential supplies, including staple, lentils, oil, and spices. Those in real need of the food kits will be identified through respective embassies, like-minded organisations and, regional associations such as CDA, KMCC, Red Crescent, MSS, Kairali Association, Overseas Indian Culture Congress etc as well as through the references provided by customers of Malabar Gold & Diamonds.
Malabar Gold & Diamonds believes that the most successful companies are those which integrate responsibility and sustainability into their core business.
The group is always proactive when it comes to CSR activities right from the inception. The key focus areas of the CSR initiatives of Malabar Group are in the areas of Health, Education, Women Empowerment, Housing and Environment. The organization has kept aside 5 per cent of its profit for the CSR activities.