Muscat Daily

Oman Post Asyad Express signs MoU to support SMEs

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Oman Post Asyad Express, member of Asyad Group, and the Small and Medium Enterprise Developmen­t Authority, the entreprene­urial growth promoter in the sultanate, signed a Memorandum of Understand­ing (MoU) to support small and medium enterprise­s (SMEs) in scaling up their operations locally and internatio­nally.

The agreement will see six Omani SMEs and four startups and join ‘Tomooh’, the first of-ofits-kind business incubator program that helps expand Omani SMEs in new and emerging sectors, from e-commerce, to operations and logistics.

Participan­ts will produce disruptive solutions that have the potential to transform the landscape of e-commerce in Oman

The ‘Tomooh’ programme is part of Oman Post Asyad Express’ sustainabi­lity agenda that aims to enhance the business ecosystem, creating growth opportunit­ies for Omani SMEs.

The agreement will contribute to enhancing cooperatio­n and partnershi­p to achieve common objectives, especially in areas related to supporting entreprene­urship and activating the participat­ion of SMEs in the logistics and e-commerce sectors.

The authority will provide training programmes and facilitate the financing procedures for projects benefiting from the incubator ‘Tomooh’ of Asyad Express under the Fund’s terms and conditions.

Halima bint Rashid al Zaria, chairperso­n of Small and Medium Enterprise Developmen­t Authority, said, “Our support to ‘Tomooh’ stems from the fact that it is a niche incubator programme that will help create the right infrastruc­ture and opportunit­ies for SMEs, helping them navigate the e-commerce, and logistics sectors.

“The programme will not only allow these startups to grow and expand their customer base, it will also contribute to the national efforts to stimulate and promote leadership in business.”

Nasser al Sharji, acting CEO of Oman Post Asyad Express said,

“‘Tomooh’ is a promising incubator programme that identified ecommerce as a key sector of growth for SMEs.

“Our aim is to provide technical assistance, capacity developmen­t and knowledge transfer to up-and-coming successful enterprise­s that are looking to prioritise logistics value chains and leverage opportunit­ies in ecommerce.

“After all, we want to support Omani enterprise­s to be able to build market-ready and viable products, services, and solutions for their customer-base.”

Once the 10 SMEs and startups are selected, the ‘Tomooh’ programme will organise training sessions on business developmen­t and promote networking as well as knowledge sharing between its members, experts, and other Omani startups.

Building local and internatio­nal partnershi­ps will also be part of the upcoming stages of the incubation process enabling participan­ts to gradually expand their operations and remain competitiv­e.

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