Make healthier choices this Ramadan with A’Safwah
Revered as a trusted brand in dairy and beverages, A’Safwah has decades of experience in the local market and has amassed a large and loyal customer base. Its premium quality, fresh and healthy products have been much loved by consumers, not just in the sultanate but even overseas.
As a 100 per cent Omani company, A’Safwah reserves a good understanding of the local market and the preferences of its people. Interestingly, during Ramadan, A’Safwah sees a rising demand for its fresh laban drinks.
“We have noticed that consumers generally prefer Fresh laban, Jeera laban and Laban Drinks during the period of Ramadan and the consumption goes much higher but each region has its own preference in the category of consumption. We ensure that our wide range of products reach all parts of the sultanate so everyone can have a happy and healthy Ramadan,” said a company spokesperson.
A’Safwah lays a keen focus on promoting a healthy lifestyle amongst the people. In line with this, the company has taken various initiatives to encourage consumers to go for healthier food options especially during Ramadan.
Laban contains several nutritional components and is known to improve digestive health. It is one of the best summer drinks that one can have, not only because it cools the body, but it also helps get rid of the general discomfort and dehydration caused by the loss of water and fluids due to fasting or sweating.
Commenting further on healthy food consumption, spokesperson said, “During iftars, it is essential to hydrate the body and replenish its electrolytes. Instead of opting for fizzy drinks that are high on sugar, go for fresh juices. Yoghurts and labans are good for suhoor, as they keep your body cool through hot summer days.”
A’Safwah has 100 per cent sugar-free juices in apple and orange flavours that are not just refreshing but also offer a significant number of nutritional benefits. A’safwah’s 100 per cent orange juice contains a huge amount of Vitamin C and A, both of which work as an antioxidant in the body, cleansing it from toxins. Orange juice contains folate, which is one of the B vitamins, and which supports in the process of making red blood cells, that enhance blood circulation in the body.