Samsung announces availability of brand new smart laundry line-up in Oman

Samsung Gulf Electronics announced the launch of its all-new smart laundry line-up, the innovative collection powered by artificial intelligence (AI) that comprises top-tier energy efficiency capabilities. Headlined by the brand’s new AI EcoBubble range and developed to complement today’s lifestyle, make life easier for consumers in Oman, and present greater convenience than ever before, the line-up will customise laundry processes and achieve desired results with less time, energy, and effort.

Samsung’s Add Wash, EcoBubble, QuickDrive technologies also form part of the line-up, presenting consumers with their biggest opportunity yet to reimagine laundry at home.

“At Samsung, we have always been driven by our commitment to present brand enthusiasts with products that boost lifestyles and cater to every demand and expectation,” said Burcin Arabul, director of Home Appliances at Samsung Gulf Electronics.

“With cutting-edge performance and leading technological capabilities, our smart laundry lineup will empower customers to implement sustainable actions into their daily lives, ensuring they fully benefit from ecofriendly processes in their households. Now more than ever, customisation is important to those we serve, and we look forward to the positive response to this latest offering.”

Smart washing machine appliances have risen in popularity in recent years, establishing themselves among the most indemand appliances thanks to the effectiveness and efficiency of several smart features. Their growing appeal is also emphasized through recent statistics, which indicate further segment expansion in the years ahead. The smart homes technology market in the GCC has experienced notable annual growth in recent years and is expected to surpass USD3.4bn by 2025, due to technologies such as AI, according to Research & Markets. Technological advancements and innovative projects will drive such growth in due course, with Samsung’s smart laundry line-up sure to set new standards and consumer expectations.

Adding to Samsung’s reliable performance is artificial intelligence, which learns users’ behavioural patterns to recommend cycles and offer a truly personalised laundry experience. With AI Control, the new Samsung washer familiarises itself with user preferences and combines that knowledge with big data to provide the industry’s first automatic suggestion of wash cycles on its display. For more details, visit www.samsung.com.