Mall of Muscat announces achieving record-breaking footfalls during Eid holidays

Mall of Muscat, Oman’s most luxurious mall has announced record-breaking footfalls during the recently concluded Eid holidays. More than 200,000 people visited the mall, the company said. Mall of Muscat is emerging as the new hotspot for mallgoers and shoppers, offering visitors unique experiences and creating the right mix of shopping and entertainment to attract loyal patrons to the mall. The mall already has an ongoing sales and promotional campaign ‘Mall of Muscat Festival’ celebrating its 3rd Anniversary which further complemented the Eid Activities. Mall of Muscat Festival is a 2-month-long promotional campaign that started on April 1 and will conclude on May 28. Some of the elements of the campaign are Shop and Win activation area, Weekend activities for kids (Thursday and Friday) including Indoor foosball for kids, face painting, Hula hoop show, and magic shows. During Ramadan, the mall conducted a first-of-a-kind Night Bazaar which gave local businesses a platform to showcase their products offering and offered our valued guests a unique shopping experience under the distinctive night sky at the Walk Area on the 2nd floor of the Mall.

During Eid holidays, the Mall hosted a variety of mass entertainment and international gigs which included a scintillating acrobatic show to entertain its visitors. The mall also hosted a blockbuster musical show performed by Jihad al Raisi, an emerging Omani singer who received a tremendous response. Visitors were thrilled to see these live events which displayed talents from Oman and abroad and bought cheer and festivity to one and all.

“At Mall of Muscat, we’ve created the right mix of shopping and entertainment that not only complement each other but has also helped us increase our footfall significantly to facilitate business growth for all our retail partners,” said Hussain Jamal – head, Mall Operation, Mall of

Muscat

“We design and craft events that not only increase visitor numbers but also position us as a leading destination of leisure and shopping. This Eid has been fantastic for us and our tenants and we thank our valued customers and retail partners for making Mall of Muscat the most preferred destination for shopping and entertainment in the city,” added Jamal.

The Mall organised several campaigns and hosted varied activities since the start of 2022 which included the Winter Festival, Mother’s Day, Valentine’s Day, and many others to name a few. Regardless of the challenges imposed by COVID-19 business restrictions during the last two years, Mall of Muscat has remained resilient and continued on a path of business excellence resulting in not only increased footfalls but more importantly increase in customer engagement and business for its valued tenants.

Winner of Oman's Most Trusted Brand award in the Shopping Malls category in January 2022, Mall of Muscat has positioned itself as a market leader introducing many significant fashion, beauty, F&B brands and setting industry standards.