Zoho announces new unified marketing platform for businesses in Oman
Zoho Corp, a leading global technology company, today announced Zoho Marketing Plus, a new unified software that combines a powerful mix of marketing capabilities to provide stakeholders across the entire marketing organisation with a single, shared view of critical information for improved collaboration and results.
The new software packs an innovative mix of marketing tools that helps marketing professionals better understand customers, make more informed decisions, and ultimately drive better results, growth, and revenue, a press release said.
"Consumers and digital marketing continue to evolve at warp-speed, and marketers are struggling to keep up. It's becoming increasingly difficult to properly manage multiple campaigns, channels, customer profiles, data, and ROI," said Hyther Nizam, president, Middle East and Africa at Zoho.
"The complexity of data and personalisation at scale only raises pressure on marketers and CMOs to deliver effective campaigns and revenue.
By eliminating redundancies and confusion arising from multiple siloed solutions, Zoho Marketing Plus maximises productivity and teamwork, allowing marketers to stay nimble and collaborative amid evolving customer needs.
When marketers aren't bogged down by operations, they can deliver creative campaigns that promote meaningful relationships between the brand and customers."
The new platform boasts advanced features including a centralised workplace, known as 'Brand Studio', AI-powered data analysis, integration with third-party solutions, a unified digital brand asset creation and repository, improved collaboration across campaigns as well as an accurate and real-time measurement for improved business intelligence and customer impact.