Tejarah Talks to focus on ‘sustainable manufacturing’
The organisers of Tejarah Talks first session of the year have invited the manufacturers from across Oman to attend a discussion on the incorporation of environmentally friendly practices into business operations.
The talks - on ‘Sustainable Manufacturing: Smart Manufacturing’, scheduled for February 15 (7:30pm) at Zain Auditorium in Omantel’s Head Office - will be moderated by H H Sayyid Dr Adham al Said, managing partner of The Firm.
The panel of experts includes Harssha Shetty, CEO, Jindal Shadeed; Mazin al Rubaiai, Marketing Manager, Oman Aluminium Rolling Company and Haider al Zaabi, co-founder Mays EV.
Speaking ahead of the event, organiser Maymuna al Adawi, Director, Oman Business Forum & Public Private Partnerships at the Ministry of Commerce, Industry & Investment Promotion, said, “Today, a growing number of Omani manufacturers are treating sustainability as an important objective in their strategy and operations to increase growth and global competitiveness. In fact, this trend has gone
well beyond companies who have traditionally positioned themselves as green and now includes small as well as mediumsized Omani manufacturers.”
According to Adawi, one of the key benefits of sustainable manufacturing is the ability to cut energy usage and waste.
“By implementing sustainable business practices, Omani manufacturers can reduce their carbon footprint, become energy efficient and decrease overhead costs. This not only helps protect the environment but also saves companies money on energy bills.”
Noting the commitment to net zero targets of more and more Omani manufacturers, Adawai said, “Businesses with a robust sustainable record tend to have a stronger corporate brand value, attracting employees and investors and performing better financially through greater focus on innovation, operational efficiency and risk management. Conversely, businesses that fail to act on sustainability issues can potentially risk losing investor interest, as well as alienating consumers and top-notch talent, especially among Oman’s younger generations.
“Today’s business landscape is increasingly complex and consumer expectations around sustainability will only continue to rise. It is clear that manufacturers who fail to meaningfully incorporate sustainable practices into their operations and supply chains will suffer in the longrun,” she added.
Tejarah Talks is organised by Oman Business Forum in association with the Ministry of Commerce, Industry & Investment Promotion and generously supported by Jindal Shadeed, the Ministry of Culture, Sports & Youth, Omantel and Omanfm.