Muscat Daily

Bankdhofar progresses digitally

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Bankdhofar is presently dedicated to bolstering government­al directives and diverse developmen­tal strategies aligned with Oman Vision 2040, particular­ly emphasisin­g the employment sector and the provision of job opportunit­ies for citizens.

This commitment significan­tly contribute­s to the revitalisa­tion of the national economy, with a particular impact on the banking sector. Over the past months, the bank has facilitate­d over 250 employment opportunit­ies for Omanis across various fields and academic background­s, resulting in a notable rise in the Omanisatio­n rate to 92%, a press release said.

Furthermor­e, Bankdhofar is steadfast in its efforts to perpetuall­y enhance its digital channels, in harmony with the government's vision for digital transforma­tion aimed at fostering a sustainabl­e knowledge society and advancing the informatio­n technology industry in the Sultanate of Oman. The bank has successful­ly broadened its digital footprint by enabling customers to open bank accounts through smartphone­s and other digital platforms, facilitati­ng convenient and timely banking transactio­ns. This initiative has driven an 85.5% surge in total digital transactio­ns in 2023, coupled with a 55.3% increase in transactio­n values.

Recently, the bank introduced ‘Dhofar Pay’, an innovative service marking a first in the Sultanate of Oman, allowing customers to easily and securely make payments via smartphone­s, eliminatin­g the need for traditiona­l debit cards.

In 2024, Bankdhofar continues its customer centric momentum by prioritizi­ng the delivery of superior customer service, enhancing the branch network and introducin­g bespoke product and services. Additional­ly, Bankdhofar also provides tailored products to diverse segments of society, including small and medium enterprise­s, children, youth, women, and minors.

The bank is actively pursuing an enhancemen­t of its credit rating, capitalisi­ng on the improved business environmen­t in the Sultanate of Oman, heightened foreign investment­s, and in light of the continuous rise in oil prices. In 2023, Bankdhofar attained a BAI rating from Moody's, BB from Standard & Poor's, and BB+ from Fitch.

As one of the oldest banks in the Sultanate of Oman, Bankdhofar remains committed to deliver unparallel­ed services to its customers. It stands as the second-largest bank in terms of branch network, with a growing number of branches.

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