First customer care conference on Feb 6

MUSCAT — The Sultanate's First Customer Care Conference which endeavours to draw significant insights and strategic approaches in managing the customer care industry will be held in Oman on February 6 and 7.

Organised by the OITE Conferences under the Theme of ''Delivering Customer Care Excellence on Time: Improving Quality, Impacting Change'', the conference also aims at gaining competitive edge by leveraging global quality standards.

Scheduled to be held on February 6-7, the conference will discuss various concepts of service excellence and effective techniques to drive customer loyalty, revenue, and increase profit margins in a highly diverse and evolving marketplace.

Speaking about the significance of holding Oman's First Conference, Zaheer Ahmad, Project Manager, said ''As the Sultanate's economy develops, enormous pressure is put on service organisations to progress the way they execute business processes to consistently achieve significant results. In fact, customer satisfaction is a leading Key Performance Indicator (KPI) within business. Therefore, it is essential to identify the vital role played by the government and business organisations in formulating a clear policy illustrating the strategic significance to drive national development, where customer care is treated mainly as a sector or industry.''

The event will also allow participants to adopt customer service innovations and develop multichannel interaction solutions.''