Ooredoo launches value packed Shababiah plan

OOREDOO celebrated the launch of the inspiring new brand identity and completely new value-packed tariff for its popular youthfocused Shababiah prepaid plan at a special ceremony held under the auspices of Sayyid Nasr bin Bader al Busaidi. Now with a dynamic new logo designed by leading young lights in Oman’s creative community, and a specially tailored voice and data plan developed in collaboration with the Sultanate’s digital-savvy youth, Shababiah is more affordable, cost-effective, flexible and easy-to-use.

Speaking at the high-powered reveal Kumail al Moosawi, Chief People and Corporate Affairs Officer at Ooredoo said: “The result of listening to what our customers have told us, along with extensive research into the mobile technology needs of Oman’s growing young demographic, the refreshed Shababiah plan sets an innovative new standard in communications and connectivity.”

He added: “At Ooredoo we work hard to truly understand what matters to all our customers, always striving to make communication easier, more versatile and always a rewarding experience. Shababiah is tailor-made for Oman’s youth and co-developed with them, is very much a result of these efforts, enabling them to make the most of their smartphones and digital devices and benefit from life-enriching technology as they connect with their friends and social circles, educate and entertain themselves, manage their day-to-day lives and more.”

Al Moosawi went on to explain that the new Shababiah logo, a product of the creative talents of young local artists Saif al Busaidy, Shayma al Mughairy, Sara Belucci, had been created to reflect and radiate the energy of Oman’s futurefocused and ambitious youth and the vitality of the Shababiah brand.