Land Rover reveals #WeekendAdventure film series

THE new series drives enthusiasts to trace and share their weekend adventures across the region through the Land Rover Ardhi Mobile App As part of its #MYLAND (Ardhi in Arabic) creative communications platform, Land Rover Middle East and North Africa has just launched the first film in its new Discovery Sport #WeekendAdventure series.

Featuring a Moroccan group of friends, the first episode sees them driving across the country in the Discovery Sport for their weekend adventure.

Tracking the journey through Land Rover’s MYLAND Ardhi mobile app, the road trip leads them to the Waves School Dar Bouazza Surf Maroc for an exhilarating surfing experience.

The full Discovery Sport #WeekendAdventure series will be rolled out across the region over the next few months to encourage adventure seekers to explore their land and turn their active weekend escapades into traceable, shareable and memorable experiences through the Land Rover Ardhi Mobile App.

Equipped to tackle terrains across the region in the highly capable Land Rover Discovery Sport, the series will continue to see the automotive brand collaborate with influencers from the UAE, Qatar, Oman, Lebanon, Kuwait, and KSA.

Following them in their quest for adventure-filled, adrenaline-pumping and eye-opening experiences, the films capture the sentiment behind the MYLAND platform to highlight the great significance and wealth of the region’s terrain, culture, traditions, and natural landmarks.

Commenting on the new project, Hannah Naji, Jaguar Land Rover Brand Director, Middle East and North Africa, said: “Our intention with the Discovery Sport #WeekendAdventure series is to continue celebrating our dynamic region and all it has to offer. From trekking, camping in the desert, snorkelling or paragliding there are a rich variety of possible adventures in every country across the Middle East and North Africa that truly showcase the wealth of beauty at our fingertips.“