First Casio G-Factory stand-alone store opens in Oman

SARCO opens its first stand-alone G-Factory store in Muscat Grand Mall, Oman’s leading luxury and lifestyle destination, located in Al Khuwair, Muscat. “This is yet another feather in our cap”, remarked Bassam Fahmi, Regional CEO, SARCO. He adds that “Over the years there has been a paradigm shift in consumer behaviour; customers expectations have quadrupled, and shoppers take a more thoughtful approach to buying and leaning towards a pragmatic & practical purchase. As a category, a “timepiece” is now seen as a style statement and no longer to observe time. More than price, brand image, pride of possession and style is driving demand.

Casio’s G-Factory store will not only create that demand, but also cater to a niche target audience with its “Premium G-Corner” that exhibits the brand’s flagship models like MTG-G1000 (GPS hybrid wave ceptor, metal case), GPW-1000 (GPS hybrid wave ceptor) & GWG-1000 (mudmaster).Casio’s corporate creed is “creativity and contribution”.“SARCO’s flagship G-Factory Store in the Sultanate, will showcase our finest products, with innovative functions to assist people in their daily lives.

It is our constant endeavour to deliver new possibilities with products that surpass consumer expectations” says Tsuneo Nagai, Managing-Director, Casio Middle East FZE.

The Luxury & Lifestyle Division at SARCO is on the threshold of revamping some of its existing stores to “A Category Stores” by the end of fiscal 2017. The new store however is a one-stop-shop for all G-Shock fans who would now be able to select products from Casio’s widest range of display right here in the heart of the city.