UK to curb online ads for junk food targeting kids

LONDON: Britain will ban junk food ads aimed at children from both print and social media from next year, the advertising rules watchdog said on Thursday, a move welcomed by campaigners against child obesity.

The new rules, which come into effect in July 2017, extend an existing ban on television ads for “high fat, salt or sugar (HFSS) food or drink products”.

“The new restrictions will lead to a major reduction in the number of ads for HFSS food and drinks seen by children,” the Committees of Advertising Practice (CAP) said in a statement.

The body said the ban reflected changing advertising methods and media habits among children.

It cited research saying that children aged between five and 15 in Britain are now spending more time online than watching television. Children’s Food Campaign co-ordinator Malcolm Clark said: “CAP has finally listened to the voices of parents and health professionals, after years of resisting calls for stronger measures”.

But Clark and other campaigners pointed out that the ban only applies to media where children “make up over 25 per cent of the audience”, opening up a potential loophole for junk food marketing.

Jenny Rosborough, campaign manager at Action on Sugar, called for restrictions on programmes such as talent shows which are popular with children but exempt because they are not children’s programming. — AFP