A’Saffa chicken – healthy eating and healthy living

A’SAFFA Foods the Sultanate’s largest fully integrated poultry producer and the biggest snack food manufacturing unit, brand campaign focuses on ‘A’Saffa Chicken’ being one of the ways to show your love and care for your children, family and friends. The campaign is grounded in children, families, friends and making everyday moments into tasty celebrations; and A’Saffa Foods’ commitment to delivering the best possible poultry product for them. The campaign is spearheaded by the headline — “There are many ways to show love and care for your children and A’Saffa Chicken is one of them”.

Emphasising the commitment of “A’Saffa Foods towards the brands ideology of “Healthy eating, Healthy living”, the campaign highlights the values of family and celebratory togetherness in all of its communications; as like A’Saffa Foods only a family member can go the extra mile to ensure that one’s every achievement is celebrated, whilst ensuring that all parameters that ensure a healthy and tasty chicken are met. Parameters such as ensuring that the chicken one is consuming has been raised without cages in a biosecure environment, natural fed (yellow corn and soya), with no animal waste recycled by-products feed or any feed substitute, no hormones, and is fresh, real Halal, healthy with signature tenderness and taste as guarantee.

As the acknowledged market leader in Oman in the poultry sector, A’Saffa is a clear provider of valuable protein to an ever-increasing number of families and individuals across Oman”, said Sidhartha Lenka, Head of Marketing and Sales.