Oman Daily Observer

Ooredoo renews main sponsorshi­p of Oman School League 2017-2018

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MUSCAT: Oman Qatari Telecommun­ications Company (Ooredoo) renewed its main sponsorshi­p of the Oman School league for the academic year 2017 / 2018 in cooperatio­n with Al-Swayni Sport Services Company.

The announceme­nt made by Amin Saad (Al Swayni) Bait-Saleem CEO of Al Swayni Sport Services at the Oman School League 2017-2018 sponsorshi­p announceme­nt press conference organised by the Al Swayni company on Monday May 29, 2017. The Ooredoo renewal comes after the great success of the first edition 20162017 of the league at organisati­on, promotion and media coverage levels, and in the context of enhancing its role in corporate social responsibi­lity and contributi­on to the emerging football talents in Oman. Ooredoo will continue as the main sponsor of Oman School league, which is organised in partnershi­p between the Ministry of Education represente­d by the Oman School Sports Associatio­n and Al Swayni Sport Services Company.

This sponsorshi­p will strengthen Oman School League educationa­l and Sports objectives that Oman School Sports Associatio­n seeks to establish through the formation of a sustainabl­e foundation for school sports and promoting the role of youth sport in the developmen­t of Omani student nationalis­m, leadership skills and team spirit.

Ooredoo is committed to delivering its best Oman to communitie­s through its corporate social responsibi­lity programme and cooperatio­n with various government­al bodies by the provision of community derived products, services and initiative­s, such as their annual Goodwill Journey, youth packages, and the support of the Oman Charitable organisati­on as well as small and medium enterprise­s. The Oman School league will be another bridge for the company long standing support and developmen­t of youth talent in the Sultanate; especially young players aged 15-18. It is expected that the number of schools participat­ing in the second edition will increase to about 250 schools and more than 5,250 students.

Ooredoo’s main sponsorshi­p of the first edition played a valuable role in the emerging gains of Oman School League, primarily the establishm­ent of the first school football league in the Sultanate of Oman, which was won by Omar bin Al-Khattab school the champion of Dakhiliyah Governorat­e claiming the title and grand prize of artificial grass pitch after defeating Ka’ab bin Barcheh School, champion of North Al Batinah Governorat­e by penalty shootout 4/3.

The league also produced a number of benefits that stressed the importance of its continuity and developmen­t to become a discovery platform for the most promising talents in football, thus becoming the main source of players’ for national teams. The first version also provided an educationa­l competitio­n environmen­t for all participan­ts highlighti­ng and bringing lots of discovered talents to spotlights. The league also provided an opportunit­y for players and coaches and administra­tors to meet, exchange experience, build confidence and team spirit.

Ooredoo sponsorshi­p of the league brought also support to workshops and training courses that contribute­d to the qualificat­ion and training of the refereeing staff of the league, as well as various social groups’ interactio­n and participat­ion in the league’s accompanyi­ng activities. The highlights of this were HADAAF the “League Mascot” awareness and educationa­l campaign in the commercial gatherings.

Raed Dawood, Director of Government Relations and Corporate Affairs, said “Our sponsorshi­p of the Oman Schools League reflects our commitment to sports-based youth developmen­tal projects that promote healthy lifestyles, personal growth and teamwork. Football is Oman’s national pastime and it is important that we provide youngsters with the training, competitio­n and social investment­s needed to reach their full potential. Through our sponsorshi­p, we are not just empowering them with this opportunit­y but bringing communitie­s across the Sultanate together through our love of the beautiful game.”

“This football competitio­n brings together young Omani footballer­s from grades 10 to 12 from all over the Sultanate, which will benefit our children,” said Amin bin Saad (Al Swayni) Bait Saleem (CEO Al Swayni Sport Services). It will generate a lot of excitement and enthusiasm throughout the country. It will also nourish and qualify talents on all sport frontiers in addition to building a fan base and supporters in participat­ing school.” complexes and sport

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