‘Sufrat A’Saffa’ campaign a big success

Al Yusr, the Islamic Banking Window of Oman Arab Bank (OAB), recently held its second Sharia Supervisory Board meeting for the year 2017. The meeting, held at the Al Yusr Administrative Office in Al Ghubra, was attended by Dr Essam al Enezi, Chairman of the Al Yusr Sharia Supervisory Board, Dr Ahmad Ayyadi, Dr Abdulaziz al Qassar and Dr Khalifah bin Ahmed al Ghammari, General Manager of the Al Yusr Islamic Banking Window. The meeting reviewed the most important activities and works related to the Sharia Supervisory Board achieved during the second quarter of the current year. The board reviewed reports issued by the Internal Sharia Supervisory Department of the Islamic Window, including the Sharia auditing and compliance reports as well as the most important banking jurisprudential issues faced by the Islamic Banking Window during the same period.

Commenting on the importance of such meetings, Dr Khalifah al Ghammari, said, “This meeting is the second for Al Yusr this year as part of our regular meetings held by the Sharia Supervisory Board and are held in response to the regulatory and legislative requirements of the Central Bank of Oman. The meeting reviewed and discussed the most important activities and works achieved during the second quarter of 2017 in order to ensure the effective functioning of Al Yusr in accordance with the requirements stipulated in the regulatory framework for Islamic Banking services. THE Sultanate’s largest fully integrated poultry, snacks and allied food producer A’Saffa Foods’ campaign — ‘Sufrat A’Saffa’ that was live on media platforms has received an overwhelming response. Under the campaign Oman’s top restaurant’s Executive Chefs explained the reasons that they prefer cooking using A’Saffa Chicken; as well as demonstrated the making of their restaurant’s signature recipe using A’Saffa chicken, in videos that were shot by the restaurants themselves.

“We are delighted that the Sultanate’s top chefs have paid testimony to our brand by being a part of the campaign. The ‘Sufrat A’Saffa’ campaign has witnessed great target audience interaction across media platforms and we are overwhelmed by its success”, averred Sidhartha Lenka, Head of Marketing and Sales, A’Saffa Foods. allows one to get into a car that is already acclimated to your temperature preference ensuring ultimate convenience and comfort of their customers.

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