Hyundai launches new Ge­n­e­sis sports sedan

Oman Daily Observer - - FRONT PAGE -

SOUTH Korea’s Hyundai Mo­tor Co launched its first new sedan un­der the pre­mium Ge­n­e­sis mar­que in Seoul on Friday, hop­ing to ce­ment the brand’s place in the lux­ury seg­ment and make up for its lack of a strong SUV line-up.

Start­ing from $33,000, the sporty four-door of­fers bang for the buck as it takes on ri­vals in­clud­ing af­fil­i­ate Kia Mo­tor’s Stinger sedan and BMW’s 3 series.

But an­a­lysts say the G70 will not solve Hyundai’s trou­bles in the United States, where sports util­ity ve­hi­cles (SUVs) are all the rage and the two pre­vi­ous Ge­n­e­sis-branded sedans failed to take off.

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