Sultanate aims to attract 11m tourists by 2040

MUSCAT: Ahmed bin Nasser bin Hamad al Mehrzi, Minister of Tourism, on Monday met with the delegation of the L’Association de Presse européenne pour le Monde arabe (APEMA), which is currently visiting the Sultanate.

The meeting reviewed the efforts of the Sultanate represented by the Ministry of Tourism to improve the tourism sector and develop it according to a sustainable vision based on achieving quality in the first place in all products and services of the tourism sector while preserving the authentic Omani identity and highlighting them as a key element in the promotion of the Sultanate.

The meeting highlighted Oman’s tourism strategy, which is based on the principles of responsible and sustainable tourism, in addition to opening investment fields in the tourism sectors serving all governorates in the Sultanate, seeking to attract 11 million local and international tourists by 2040, highlighting most important tourist markets targeted by the Sultanate to promote the tourist products and most important tourist-exporting states to the Sultanate.

Such meetings are an opportunity to promote the Sultanate in the media and to identify the investment opportunities that characterise the Sultanate as a strategic location with unique natural, historical, cultural and heritage elements that make investment opportunities of great value and attractive to tourists from all over the world.