Oman Daily Observer

Kodak is creating its own cryptocurr­ency

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KODAK announced its plans to launch its own cryptocurr­ency. Kodak is a 130-year-old company known for making photograph­y products. Along with Wenn Digital, a blockchain developer, it announced that it will create its own cryptocurr­ency based on photograph­y licensing.

Kodak will be launching its own cryptocurr­ency called Kodakcoin. It aims to provide “a photo-centric cryptocurr­ency to empower photograph­ers and agencies to take greater control in image rights management.” Kodak will also be launching the KodakOne platform, which will use blockchain technology to give photograph­ers an encrypted ledger to be able to register rights for their work to be able to license it more easily.

Besides using the blockchain technology to sell image rights, the KodakOne platform will also provide web crawling to monitor and protect the intellectu­al property of images registered in its system.

Kodak hopes to set up a new economic system for photograph­y. This system would also allow photograph­ers to get paid more quickly. Instead of having to deal with a third party, photograph­ers would only need to deal with a seller using the blockchain technology.

Kodak Chief Executive Jeff Clarke touted the benefits of the new technology.

“For many in the tech industry, ‘blockchain’ and ‘cryptocurr­ency’ are hot buzzwords, but for photograph­ers who’ve long struggled to assert control over their work and how it’s used, these buzzwords are the keys to solving what felt like an unsolvable problem,” said Clarke.

According to Kodak, it wants photograph­ers to use this advancemen­t in technology to take advantage of a different licensing system. One way it wants to help is by democratiz­ing the way that photograph licensing systems work.

The announceme­nt of the cryptocurr­ency rising more than 30 per cent.

While many are critical of cryptocurr­encies due to the volatility in the market, blockchain technology is where companies see large interest, especially financial companies. It eliminates the need for a third party, where a transactio­n would only need to be done between both parties in order to be verified. sent Kodak’s stock

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