A’Saffa Foods launches recipe book

A’SAFFA Foods, the Sultanate’s largest fully integrated poultry, snacks and allied foods producer is pleased to announce the launch of its all-new and free recipe book. The recipe book provides, connoisseurs of good and healthy home-cooked meals, looking for new and more innovative ways to cook gourmet-style starters, main-course and desserts, a collection of recipes to make the perfect meals.

Available on A’Saffa Foods’ website (http://www.asaffa.com/en/ asaffa-recipes-book), as well as at leading hypermarkets across the Sultanate, the recipe book (available in Arabic and English) features a comprehensive library of recipes that will help home-cooks better understand what dishes to create with the brand’s A’Saffa and Khayrat range of products. Rather than spending time on Internet searches, stressed home-cooks can simply select a recipe from a menu of suitable recipes to spark kitchen creativity.

Sidhartha Lenka, Head of Marketing and Sales at A’Saffa Foods said: “Customers tell us they want to try new recipes, but are wary of what to choose and how to cook it. We understand each and every stage of the food production process, from the farm to the food production process, to the food on our plates; and it is hence our responsibility to promote the quality and versatility of our varied range of food products, so that customers can cook with more knowledge and meal ideas.”