Middle East’s first blockchain-based, real estate trading platform launched
The Etherty Trading Portal, the only global blockchainbased, real estate-focused trading platform has launched in the Middle East.
The Ethery Trading Portal (ETP) at www.etherty. com is envisioned to be a one-stop solution for all global or local property transactions from a laptop or smartphone; and enable anyone to network with fellow real estate investors.
The new investment portal offers a real estate linked-cryptocurrency that enables investors to seize property investment opportunities all over the world. Initially, the portfolio of assets covers Dubai, Mexico and Australia; but partnerships are in the pipeline to include assets from key markets globally.
Etherty’s business concept capitalises on the increasing local and international investment movement in the real estate market. Experts estimate the global total value of developed real estate to be over $217 trillion, significantly higher than the total global traded equities and securitized debt instruments put together. In 2016, global real estate transactions reached $661 billion.
Etherty is also planning an ICO on March 15, 2018, with a total supply of 240,000,000 ETY tokens. All the tokens will be distributed following the completion of the ICO. New tokens cannot be created, and existing tokens cannot be destroyed.
“Given the size of this market, and the fact it is very fragmented and has not advanced sufficiently in the tech age, we believe it offers many opportunities. We are out to disrupt this trillion-dollar industry by breaking the barrier of entry for investment for as low as $1000. The company is the only blockchain-based, real estate-focused trading platform where investors can network, co-invest and realize their cross-border investments,” said Murtaza Khan, CEO, Etherty.
By offering a portfolio of properties backed by standardised indicators to our users to crowdsale, buy and trade just as in the stock market; and coupling it with all the necessary services to facilitate their investment, Etherty intends to break all barriers for seamless international property trading.
“Imagine being able to gain access to a country’s property boom from anywhere in the world, without the need to get involved in local bureaucracy and processes, using straightforward and transparent transactions secured by blockchain and smart contracts,” added Khan.
Along with the portal’s launch, Etherty will also introduce the cryptocurrency token (ETY), which enables seamless transactions of a wide range of property assets whilst also acting as a medium of exchange and a store of value.
Cryptocurrencies are normally viewed as a very volatile investment medium, but the ETY is backed with properties infusing them with material value, as collateralised buildings will not just disappear. This limits the user’s risk in buying our tokens and will provide returns from rent as soon as a property token is purchased. Furthermore, the traditional illiquidity in real estate markets is made relatively easier to liquidate by the Etherty trading platform, where buyers and sellers can quickly purchase and sell.
By offering a trading platform where property tokens can be traded, in an open transparent market in which the buyers and sellers have all the information they need to make the right decision all in one place, Etherty has now shaped the world’s first truly real estate trading market. Properties can be examined according to sector, property type and location. This empowers the users with all the tools necessary to be a truly global property dealer right at their fingertips.
With a projected rise in the use of the ETP, demand for ETYs will continue to increase, resulting in value appreciation of the token as more users join the platform to participate in property sales and perform trades. The platform’s network growth programme will also reward new users and partners to earn tokens for their contribution in growing the platform.