Who needs Chavez?

DAND uring his 2013 presidential campaign, Nicolas Maduro opened rallies with an emotional recording of Venezuela’s national anthem sung by the recently-deceased Hugo Chavez.

In a strategy that earned him a narrow victory, Maduro surrounded himself with images of the popular former president, played footage of his socialist mentor anointing him as successor, and proclaimed himself “the son of Chavez.”

This time around, in a strangely unanimated presidential race boycotted by the mainstream opposition, Maduro has deliberately relegated the Chavez props.

Ignoring his personal unpopularity, fuelled by rising hunger and violent crime as the oil-reliant economy implodes, the 55-year-old former bus driver and foreign minister has placed himself front-andcentre of the campaign for the May 20 vote.

At rallies, he dances to a catchy reggaeton tune “Todos con Maduro” (Everyone with Maduro), amid huge ‘M’ banners on stage. Crowds wave pictures of his beaming mustachioed visage, albeit sometimes with Chavez’s face floating above him.

“Our commander (Chavez) left us, but we must carry on the fight, don’t leave me alone!” Maduro implored at a recent rally. “Five years ago, I was a novice candidate. No more. Now I am a mature president, ready, experienced, with the balls to confront the oligarchy and imperialism.” Maduro’s approach seems a bold one. Polls show the defunct Chavez is still the most popular political figure by far, while the incumbent president’s own ratings have sunk along with Venezuela’s economy.

Yet the strategy reflects Maduro’s absolute confidence of winning a new six-year term.

And why not? The two most popular opposition figures are barred from the election, state resources are at his service, loyalists control potentially pesky bodies like the judiciary and election board, and the opposition has split bitterly over whether to abstain from the vote.

Furthermore, within the ruling “Chavismo” movement, Maduro outmaneuvered would-be rivals, such as powerful party No 2 Diosdado Cabello, to make his candidacy a fait accompli.

Maduro’s consolidation of power began with the 2017 defeat of opposition protests, then a purge this year of former Chavez loyalists critical of him, like former oil czar Rafael Ramirez.

Now Maduro wants to drive home the advantage, trying to establish his own brand above government power struggles.