Mazoon Dairy upbeat about milk consumption trends in Oman

Forty-four per cent of all Omanis and expatriates drink more than two glasses of milk every day according to a nationwide consumer survey conducted by Mazoon Dairy to mark World Milk Day on June 1.

The new survey was undertaken by Mazoon Dairy, the flagship dairy company of the Sultanate of Oman, to assess dairy consumption habits in Oman and identify gaps in the market. The survey comes as construction work continues at its site in Al Sunaina with production earmarked to commence before by the end of 2018.

Researchers also found that only one third of teenagers consumed more than two glasses of milk per day, indicating that there is a need for dairy products that especially appealed to their tastes and preferences to ensure they benefit from the health and nutrition fresh milk provides.

The nationwide survey assessed consumption habits among Omanis and expatriates in both urban and rural locations in the Sultanate.

Commenting on the survey results, Dr Arjun Subramanian, Generalmanager of Mazoon Dairy, said: “The findings from our first ever survey on milk consumption habits in the Sultanate clearly show that there is a need for better quality, more variety and more wholesome and nutritious homegrown dairy products.

“Children and adults are not drinking as much milk as they should either because of the lack of awareness