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Oman Daily Observer - - FRONT PAGE - SA­MUEL KUTTY MUS­CAT, JULY 13

by Frost & Sul­li­van pre­dicted ex­pected to that per have a to­tal Oman is cent across mar­ket share ex­pect­ing the GCC of 12 a 40 coun­tries, which by per cent growth are 2020 and is in ex­pected e-com­merce Re­ports to reach $41.5 also in­di­cate on­line that bil­lion. shop­pers in more than half buy air­line Oman use of tickets, the In­ter­net shop for clothes to prod­ucts, and beauty and more. An­other study a Uk-based by Statista, agency, on­line re­search found that so­cial pen­e­tra­tion me­dia touched in Oman a re­mark­able has cent, which is 43 per Ara­bia next only to with rate Saudi of 59 per cent. Qatar, UAE, Bahrain have Kuwait and en­gine the largest search us­age of 99, 94 per cent, 99, 98 and re­spec­tively. Master­card found that the pop­u­la­tion ap­prox­i­mately of 20 per cent for on­line Mus­cat utilises of shop­ping — the In­ter­net travel, cloth­ing spend­ing the and beauty. most on LAW IN THE How­ever, MAK­ING the pro­tec­tion Sul­tanate is law yet to pass a guide­line that data of pro­vides a the obli­ga­tions de­tailed of or­gan­i­sa­tions that col­lect per­sonal data the from pub­lic. “A law to pro­tect pri­vate in­for­ma­tion and reg­u­late its ac­cess was ne­ces­si­tated Chap­ter 7 as of the present Elec­tronic Law in the Trans­ac­tion enough Sul­tanate was for the se­cu­rity not data,” opined of per­sonal In­for­ma­tion a spe­cial­ist of­fi­cial at Oman’s Tech­nol­ogy A new law Au­thor­ity. in­for­ma­tion aimed at pro­tect­ing of pri­vate the of­fi­cial in­di­vid­u­als said. has been drafted, With the Sul­tanate and mo­bile open­ing it­self to In­ter­net per­cent­age e-com­merce, of the a sig­nif­i­cant for shop­ping pop­u­la­tion is and other us­ing on­line With ac­tiv­i­ties. more In­ter­net than 2.9 sub­scribers, million mo­bile so­cial me­dia the Sul­tanate land­scape in is go­ing the radical change. through a The avail­abil­ity broad­band of faster and through cards pay­ments bank­ing and In­ter­net has made trans­ac­tions the safer and re­li­able. “So on­line come to stay shop­ping and has grow­ing seems to in stature,” be a report. points out SE­CURE PAY­MENT Omani busi­nesses, en­ter­prises es­pe­cially small in­ter­est (SMES), and medium in the are evinc­ing and use of In­ter­net keen sell­ing their for pro­mot­ing Sev­eral mer­chan­dise. Omani prod­ucts di­rectly com­pa­nies from do or­der pay­ment is for­eign done through firms and money ex­changes. bank trans­fers In early or 2016, the Cen­tral un­veiled a na­tional Bank debit card of Oman in­fra­struc­ture pay­ment for gate­way Oman­net Debit e-com­merce Card trans­ac­tions, in­fra­struc­ture, E-pay­ment e-com­merce to pro­vide Gate­way trans­ac­tions. safe and se­cure Ac­cord­ing to of a re­cent sur­vey, Oman re­spon­dents 39 per cent shop­ping is opined that “more se­cure”. off­line “Only 24 shop­ping per cent equally con­sid­ered con­ducted safe,” found on­line by Yougov. the sur­vey Across the (GCC), Gulf lack Co­op­er­a­tion se­cu­rity of con­fi­dence Coun­cil has in on­line pay­ment shop­ping de­terred 34 on­line, per cent from added the report. A study

EVEN OMANI BUSI­NESSES, ES­PE­CIALLY SMALL FOR PRO­MOT­ING AND SELL­ING THEIR MER­CHAN­DISE

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