‘Win with Al Maha Lubricants’
Promotional campaign launched
MUSCAT: Al Maha Petroleum Products Marketing Company launched its first annual engine lubricant campaign entitled “Win with Al Maha Lubricants” for its “commercial and retail” customers on Sunday. This campaign will continue for two months during the period from July 15 to September 15, 2018.
Mohamed Farid al Darwish, CEO of the company, announced the launch of the promotional campaign and the distribution of instant prizes to customers who have changed their vehicle engine oil after receiving “Scratch and Win” coupons in the presence of a number of company officials.
The launch of the promotional campaign aims to reward “Al Maha Lubricants” customers for their continued support and loyalty to the brand by maximising the value of their purchases and giving them the recognition they deserve. In addition, through the continuation of this special offer, there is still a chance for many to participate and win prizes when choosing “Al Maha” Lubricants.
Furthermore, the campaign offers instant prizes for more than 2,700 winners such as free fuel, TVS, mobile phones, tablets, gearbox for transmission and brakes, free car wash and many other valuable prizes are waiting for lucky winners. The “Al Maha Lubricants” retail customers will receive a “Scratch and Win” card every time they purchase or change the engine oil of the vehicle. The most important feature of the campaign is that each card will carry a different prize. Thus, the campaign is called “Win with Al Maha Lubricants.” As for the customers of Al Maha oils, they will receive a voucher to take part in the draw by sending the coupon number via SMS and the customer will be replied with SMS of the successful registration.
On this occasion, Mohammed Farid al Darwish, Chief Executive Officer of Al Maha, said: “Al Maha is always keen to create and launch the strongest and best promotional offers for its customers. This offer is a real opportunity for every vehicle owner to change the Lubricants using “Al Maha” Lubricants to participate in the offer to win valuable and immediate prizes through the “Scratch and Win” coupons. We are keen to give the opportunity for winning valuable campaign prizes for the largest possible segment of our loyal customers, and therefore we target, through this campaign, more than 2,700 winners.
Al Darwish also pointed out that “Al Maha” Lubricants have proven their quality in extending the life span of the engines and increasing their performance under extreme climatic conditions overheated by high temperatures by adopting the specifications of high quality, and meeting the needs of consumers. This was positively reflected on the good reputation of “Al Maha” products in the local market in line with the development movement and upgrading of the company’s services according to its strategy and practical policies.
Furthermore, Ahmed bin Bakhit al Shanfari, General Manager of Marketing, Sales and Business Development, said: “Al Maha” engine oils has a global quality certification from the American Petroleum Institute and is characterised by high quality serving the customers’ expectations.
The company has a strong distribution network, as well as a sales team with extensive experience in marketing engine oils in the Sultanate.