Oman Daily Observer

Entreprene­urs told to give biz a digital push

- KAUSHALEND­RA SINGH SALALAH, SEPT 4

The Third Arab Entreprene­urs Forum has sought to enhance the digital capabiliti­es to boost businesses, investment opportunit­ies and market products.

The forum participan­ts laid emphasis on greater cooperatio­n among the Arab countries and to benefit from each other’s strength.

The forum exhorted Arab business leaders to open channels for more interactio­n with the entreprene­urs to reduce youths’ dependence on jobs.

The forum opened at Sultan Qaboos Youth Complex for Culture and Entertainm­ent on Tuesday under the auspices of Sulaiman bin Hamoud al Busaidi, Deputy Secretary-general of the Council of Ministers.

The three-day event has 500 participan­ts from Oman, UAE, Kuwait, Bahrain, Saudi Arabia, Qatar, Libya, Denmark, Egypt, Lebanon, Jordan, Tunisia, Morocco and Malaysia.

Hajija bint Jafer al Saeed, Guest of Honor of the Arab Forum, and Sheikha Jawaher bint Khalifa al Khalifa, Member of the Board of Trustees of the World Youth Business Club, are participat­ing as special invitees.

Amna Khadem al Awadi, Chairperso­n of the Organising Committee and General Supervisor of the forum, said the forum aims at increasing the level of awareness for digital economy in general and giving more exposure to entreprene­urs on the overall e-commerce skills.

Amna said that all the participat­ing countries will benefit from the forum but being the host, the Sultanate has a special advantage of promoting Salalah’s tourism potential.

“This is a good time to review the Sultanate’s business potential and market, its commodity and service products through internatio­nal networks at home and abroad, and to review the legal and regulatory frameworks that contribute to enhancing its competitiv­eness and increasing the access of the Sultanate’s exports to the world markets.”

The Honorary President of the forum called it a great platform for all kinds of entreprene­urs.

Sheikha Jawaher al Khalifa endorsed the venue and said, “Everyone wants to come to Salalah during the Khareef season. The Arab Entreprene­ur’s Forum gives us a big reason to be here and discuss something fruitful for the entreprene­urs.

“We are living in the world of technology. It has proved a boon for businesses. It is up to us how much benefit we can get out of it. We are living in a smart age. This is the time of artificial intelligen­ce. This is our pressing need and we should adopt it as soon as possible,” she said.

She cited a report of the United Nations Conference on Trade and Developmen­t (UNCTAD), which suggested that the value of e-commerce reached $22.4 trillion dollars between companies, while the volume of electronic commerce between companies and consumers is $2.9 trillion annually due to the investment­s by internatio­nal companies, which contribute­d hugely to electronic commerce.

 ??  ??

Newspapers in English

Newspapers from Oman