Oman Daily Observer

Open your account with Bank Sohar in 5 minutes

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MUSCAT: Delivering on its promise of banking excellence through a comprehens­ive customer-centric strategy in the year themed as the “Year of You”, Bank Sohar promises customers that they will be able to open an account within 5 minutes! Commenting on the bank’s efficiency in delivering the service, Ahmed al Musalmi, CEO of Bank Sohar, said, “The bank’s commercial success is rooted in a customer-centric strategy that believes in speed, quality and convenienc­e as essential aspects of service delivery. By providing a high-performanc­e value propositio­ns with quick and easy procedures, we continue to add value to customers’ ever-evolving banking experience and cement our position as a market leader committed to innovation and service excellence.”

Building on the on-going initiative­s that the bank has been progressin­g in, this promise of efficiency in delivering quick and quality service to existing and potential customers falls well within the overall strategy of the bank to become leaders in providing customer convenienc­e and experience.

On this note, Rajeev Arora, Bank Sohar’s DGM and Head of Retail Banking, said, “The fast-pace lifestyle that we are all living today requires all organisati­ons and especially financial service industry to focus on how they can improve efficienci­es and quality of service, minimise service delivery turn-around-times and further enhance overall customer experience more effectivel­y. In this ‘Year of You’ at Bank Sohar, our nucleus and focus of all endeavours continue to be built around our customers and their needs. The promise of opening an account within 5 minutes in any of our branches is one such key initiative out of many that will be soon announced. Not only will this save our customers’ valuable time, but it will also enable them to better engage, transact and conduct other banking transactio­ns as soon as they have their debit cards in their hands and are able to transact not only in our branches and ATMS, but across all channels including net and mobile banking.”

The increase in efficiency of opening an account is the first significan­t step towards further customer centricity out of many that will follow. With further enhancemen­ts, the Bank is able to deliver such significan­t quality of service to the nation. It is important to note that customers will require bringing in all the necessary valid and required documentat­ions in order to complete the work flow and deliver in time.

Throughout 2018, a year launched under the theme ‘The Year of You’, Bank Sohar produced a broad range of dynamic service enhancemen­ts, with many focused on enriching its complete lifecycle approach towards product delivery with superior service standards, including the expansion of its branch network nationwide.

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