Zeenah looks forward to further future success

MUSCAT: Zeenah, the award-winning integrated marketing agency, held a special staff event to celebrate its 15th anniversary, attended by CEO, Mohammad bin Yahya al Farei, and Ian Butlin, General Manager. At the gathering, Mohammad Al Farei congratulated the staff on their achievements over last year. “2018 was a very significant year for Zeenah, having successfully implemented a complete restructuring programme that was driven largely by the growing demand from both local and regional customers for more integrated communication strategies. This strategic change was achieved with the minimal amount of disruption and immediately started to reap positive benefits during the second half of the year.”

This change helped to reinforce Zeenah a true innovator and confirmed their market leader status within the sector locally. As a result, the company ended 2018 with positive results and is now perfectly positioned itself for further success going into 2019. Commenting on the expected market performance over the coming period, Al Farei said, “Generally, I think 2019 will offer more opportunities than the previous year. Increasing confidence in the market over the second half of 2018 has seen increases in marketing expenditure, in contrast to the more cautious conditions that prevailed over the last two years and that witnessed a sharp decline in marketing spend across all sectors.”