Oman Daily Observer

Blockchain to boost business

The roastery, together with the

- ‘BIGGER THAN THE INTERNET’

Now the brand, whose slogan is “radically good coffee”, wants to use blockchain to take that to the next level — allowing buyers to tip farmers, or fund projects such as a new planting programme, through a mobile app.

The UN Food and Agricultur­e Organizati­on (FAO) said in a recent report that blockchain had huge potential to address challenges smallholde­r farmers faced by “reducing uncertaint­y and enabling trust among market players.’’

The technology, used to underpin cyber-currencies like Bitcoin, allows shared access to data that is maintained by a network of computers and can quickly trace the hundreds of parties involved in the production and distributi­on of food.

Once entered, any informatio­n cannot be altered or tampered with. Siobhan Kelly, an adviser to the Food Systems Programme at the FAO, said blockchain would ultimately be “much bigger than the Internet.’’

“Within 10 years — it’ll take probably 10 years — it’s going to be a major revolution, for everything,” said Kelly.

Fruit farmers in Caribbean nations are also looking at using blockchain to attract better-paying customers, bring traceabili­ty and build a credit trail. “It’s an innovation that is poised to empower local farmers in the Caribbean region,” said Pamela Thomas, Executive Director of the Agricultur­e Alliance of the Caribbean (AACARI), a regional network of nearly 100,000 farmers.

AACARI’S project has two components: Auditing by accredited profession­als to ensure farmers adhere to the Global GAP (good agricultur­al practices) standards, and a digital marketplac­e where buyers can find detailed informatio­n about the produce.

Global GAP is a voluntary standard required by many European and US supermarke­t chains.

Vijay Kandy, whose company is building the blockchain platform, said the auditing process would allow farmers to deal directly with buyers — bypassing the middlemen that many currently rely on — and make access to credit easier.

“One reason why buyers from faraway places or different countries go through middlemen is because they rely on them to make sure farmers are following these good practices,” he said. One such buyer is London-based Union Hand-roasted Coffee.

The company sources its coffee directly from growers’ cooperativ­es to ensure higher quality, pays farmers more than minimum price set by the global Fairtrade organisati­on, and works with more than 40 producer groups in 14 countries.

“We currently undertake direct interviews to verify farmers have been paid, but it’s very

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