Google fined $1.7 bn for search ad blocks in third EU sanction
BRUSSELS: Alphabet unit Google was fined 1.49 billion euros ($1.7 billion) on Wednesday, its third large EU antitrust penalty in two years marking the company’s decade-long regulatory battle in Europe.
The European Union antitrust chief, however, gave a cautious welcome to Google’s measures to boost competition and give Android users a choice of browsers and search apps, suggesting the company’s regulatory woes may be coming to an end.
The European Commission, which said the fine amounted to 1.29 per cent of Google’s turnover in 2018, said that the case focused on the company’s illegal practices in search advertising brokering from 2006 to 2016.
“Today’s decision is about how Google abused its dominance to stop websites using brokers other than the Adsense platform,” European Competition Commissioner Margrethe Vestager told a news conference.
She said
The case concerned websites, such as of newspaper or travel sites, with a search function that produces search results and search adverts
its actions meant advertisers and website owners had less choice and likely faced higher prices that would then be passed on to consumers.
The case concerned websites, such as of newspaper or travel sites, with a search function that produces search results and search adverts. Google’s Adsense for Search provided such search adverts.
The misconduct included stopping publishers from placing any search adverts from competitors on their search results pages, forcing them to reserve the most profitable space on these pages for Google’s adverts and a requirement to seek written approval from Google before making changes to how rival adverts were displayed.
The Adsense advertising case was triggered by a complaint from Microsoft in 2010.