Oman Daily Observer

Shell Oman to introduce first smart service stations concept in Oman

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Shell Oman Marketing Company SAOG (Shell Oman) signed a Memorandum of Understand­ing (MOU) with Amlaak Energy Resources Company (Amlaak), an Omani company, to launch unique smart service stations in the Sultanate of Oman.

This makes Shell Oman the first fuel marketing company in Oman to plan and implement these stateof-the-art modular service stations that promise to be safe, efficient, futuristic, and sustainabl­e.

The MOU, marking a new phase in the local energy market, was signed recently by Dr Mohammed al Balushi, Chief Executive Officer of Shell Oman, and by Aarif al Jaffari, Managing Director of Amlaak Moving towards integrated, efficient and lower-carbon practices, the new smart service stations reflect Shell Oman’s commitment to meeting customers’ evolving needs and their urban lifestyle.

This solution is tailored to accelerate this transforma­tion and promote intelligen­t sustainabl­e developmen­t practices in the fuel marketing sector in Oman. While it enhances the efficiency in the overall value chain across the retail sector, it also reduces costs, waste, and the overall site carbon emissions.

The prefabrica­ted service stations are easy to set up, economical and meet the requiremen­ts of the market that is increasing­ly shifting towards feasible and convenient options to deliver energy products and services to savvy customers.

Dr Mohammed al Balushi, said, “We are glad to be partnering with Omani entreprene­urs like Amlaak to work together in response to our customers’ evolving needs and expectatio­ns, which is in line with our In-country Value agenda.

Urban population­s and cities are growing, so it is vital to make the right choices for a sustainabl­e future. In addition, digital technology has transforme­d customer expectatio­ns around the convenienc­e of retailing, speed, and a seamless experience.

Working closely with different stakeholde­rs such as the government, the private sector, and local communitie­s, we aim to help move people and goods with lower emissions, switch to cleaner energy options and embed safe and sustainabl­e features in their built environmen­ts and mobility solutions.”

Having acquired exclusive GCC rights for this novel concept, Amlaak will collaborat­e with Oman Shell in setting smart service stations in the country.

Amlaakison­eofthelead­ingsme firms in the field of commercial fuel distributi­on, transporta­tion of fuel, lubricants, and its other derivative­s. Its operations include building modular service stations in Oman with minimal civil work and equipped with solutions that increase efficiency and reduce carbon emissions.

Commenting on the partnershi­p, Aarif al Jaffari said, “These new service stations adopt a modern design and are developed with sustainabi­lity, safety, and special efficiency in mind; standing at 1,000 m2 compared to the 3,000 m2 regular service stations.

In terms of power usage, the new smart service stations consume 63% less power, utilise solar power to consume 43% less electricit­y, and are equipped with a device to recycle fuel vapor on its first and second stages, deeming the stations completely free of fuel vapour, safe and environmen­tally efficient. Our goal here is efficiency and sustainabi­lity; hence we designed the new stations to be 89% mobile, and cost 42% less than the standard service station.”

Khalid al Awaisi, General Manager of Mobility at Shell Oman, further noted that the objective behind the fast-paced modular design was to provide environmen­tally friendly solutions such as VRS (Vapor Recovery Systems) and solar energy for power. “These quick operating modular stations are equipped with technology integratio­n, applicatio­n and digitisati­on.”

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