Oman Daily Observer

Why investment­s in Oman’s entertainm­ent sector are crucial

- NOOR FAISAL ABDULLAH AL MUSHARAFI MUSCAT, MAY 21

Every nation places a high premium on the welfare of its citizens, one of the most significan­t factors that plays a role in the welfare of the people is entertainm­ent. Entertainm­ent is crucial to the wellbeing of a person and it is also the main driver of tourism. The globe is currently observing great developmen­t and advancemen­t in many forms of entertainm­ent.

This sector brings commercial, economic, and tourism benefits to the state in which it takes place. Oman has made remarkable strides in this area, and as a result, there are now a great many opportunit­ies for entertainm­ent and enjoyment.

It is clear that Oman has been making efforts to make the most of its resources and skills. However, there is always more room and wider methods by which Oman may spend in this regard.

This is because Oman is a country rich in opportunit­ies, and making the most of it to the absolute maximum extent in order to serve this field will be extremely useful.

When discussing entertainm­ent, one aspect that should be taken into considerat­ion is how it is distribute­d. The amount of opportunit­ies for recreation and entertainm­ent available in every municipali­ty in Oman differs substantia­lly from one another.

As can be seen, Muscat, which serves as the nation’s capital and is home to a large number of entertainm­ent options, stands in stark contrast to the rest of the country, which is often characteri­sed as lacking in this regard. And when seen from this angle, it makes sense for the means of entertainm­ent to be distribute­d and expanded on a more extensive scale.

It is adequate that the nation’s capital has the greatest amount of entertainm­ent opportunit­ies, but the gap shouldn’t be too enormous. As Muscat is the primary destinatio­n in terms of entertainm­ent and services in all of their many forms, this by itself has the potential to alleviate the problem of traffic congestion that occurs during the holidays.

As a result, the potential of other places has to be taken advantage of, and they ought to be made more appealing as tourist entertainm­ent destinatio­ns. Although Oman has a great deal of opportunit­y in terms of entertainm­ent options, it is not seen as diverse and is lacking in creativity and creative spirit.

Since the people of Oman have the goal of making their country the best in the world and the desire to always be one step ahead of the competitio­n, investing in this field is very vital. It is possible to achieve this goal in several ways, one of which is to downplay the well-known traditiona­l concept of entertainm­ent in favour of engaging in more creative activities.

As evidence of this, we can take a look at the Expo of the United Arab Emirates and the Riyadh Season in Saudi Arabia. These are examples of global industry events in this field and how beneficial they were for the states they served.

Therefore, the developmen­t of entertainm­ent means for creative and innovative forms and, in some cases, scientific forms, is very important.

Moreover, high-priced entertainm­ent is an issue that must be addressed. Because of the high prices, it is difficult for many Omani citizens to get access to various forms of entertainm­ent.

This hinders their capacity to participat­e in leisure activities and contribute to the expansion of the entertainm­ent business. The government has a number of options available to it in order to solve this problem.

One strategy for lowering the expenses of entertainm­ent venues is to contribute financial support for such venues and events. Omanis, particular­ly those who hail from families with lesser incomes, may find that solution gives them a bigger space to engage in such entertainm­ent activities and events.

Additional­ly, the government has the ability to encourage private investors to construct more cheap entertainm­ent choices, such as public parks or community centres that organise events at no cost or at a very low cost. Another perspectiv­e to take into account is the scarce opportunit­ies for women in the entertainm­ent space.

Most entertainm­ent means have historical­ly been maledomina­ted, and despite the major improvemen­ts that have been made in recent years, there is still a substantia­l scarcity of chances for women in multiple entertainm­ent opportunit­ies.

It’s undeniable that certain entertainm­ent venues set aside specific days for women, but further effort into this topic is needed to provide additional changes and equal opportunit­ies for women.

An example of an cheap investment in women-only entertainm­ent is providing private beaches only for women, It is possible that some of them require payment to access, but it is required that there be some that are free. Their presence will enhance the level of well-being, which, as indicated, will help the economy as well.

To summarise, a bigger investment in entertainm­ent in Oman is crucial not only for tourism and the economy of the nation, but it is also an important measure of the wellbeing of the people in the country.

Oman has demonstrat­ed a commendabl­e interest in this sector; however, owing to the valuable potential that Oman possesses, there is always more opportunit­y for advancemen­t in this field.

It is possible for Oman to make further progress in this area in a number of different ways; however, it is sufficient for the purposes of this article to mention only four of them: the equitable distributi­on of recreation­al opportunit­ies, the investment in innovative and practical recreation­al means by deviating from the traditiona­l conception of entertainm­ent, the reduction in the prices of entertainm­ent means, and finally, the creation of spaces for women-only entertainm­ent on an equal basis.

Assigning a higher priority to the considerat­ion of amendments of this kind will be advantageo­us for both the people and the state.

 ?? ??

Newspapers in English

Newspapers from Oman