Tourism sector eyes $31bn investments
He pointed out that a total investment of $31 billion is targeted by 2040.
The ministry on Sunday concluded the last preparatory rehearsals for the opening ceremony.
The opening ceremony includes a set of performances, with the participation of the Royal Symphony Orchestra and a group of Omani artists and Omani folklore groups. The performances include scenes that demonstrate the Sultanate of Oman’s tourism features.
Al Ghassani pointed out that the ministry also completed preparations related to the Omani pavilion, which will showcase the exhibits of 70 government and private sector establishments in an area of 800 square metres. This is in addition to two additional galleries for promoting adventure tourism and the culinary skills most common in Oman, he added.
During 2023, the Sultanate of Oman saw a rise in the number of inbound tourists - 4 million tourists by 2023, compared to 3.5 million in 2019.
“Through our participation in ITB Berlin 2024, we aim to attract more tourists during the upcoming period. This calls for more efforts from all participants at the Omani pavilion”, said Al Ghassani.
He added that the ITB Berlin Convention is one of the largest international extravaganzas, in which 160 countries are participating this year. He said that the exhibition offers a good opportunity to promote the tourism and investment potential of Oman.
The ministry is keen to have Oman-based tourism partners and developers meet their international counterparts and consider means of promoting the existing projects in Oman.