Joyalukkas remains Superbrand

DUBAI: Joyalukkas, one of world’s leading jewellers, has now been recognised as a Superbrand for sixth time in a row by the panel of judges at this year’s Superbrand award ceremony. Joyalukkas has been bagging the Superbrand award continuously since 2010.

Joyalukkas was deemed a Superbrand at the Superbrand’s Tribute Event, an award ceremony that witnessed the presence of the best in media and peers. John Paul Joy Alukkas, executive director, Joyalukkas Group and Sonia John Paul, director, accepted the award on behalf of Joyalukkas Group, says a press release.

The Superbrand’s organisation is an independent authority that is acclaimed worldwide, and is dedicated to paying tribute to exceptional brands from across the globe. This laurel encourages brands to maintain their superiority in terms of branding and services. It is only the best global brands chosen by the Superbrand Council that feature in the Superbrand’s UAE book, and Joyaluk- kas will appear in it for the 6th consecutive year.

“It is a proud moment for us at the Joyalukkas Group. We would sincerely like to thank the esteemed panel of judges for this great encouragement. We are honoured, humbled and more driven than ever, to achieve our single goal since inception of being ‘the world’s favourite jeweller’,” said Joy Alukkas, chairman and MD, Joyalukkas Group.

“Being recognised as a Superbrand for the sixth consecutive year is a great achievement for us at the Joyalukkas Group. But this title has also added responsibility as we strive to bring our valuable customers the best in choice, services, value and design. I’d like to thank the judges for this prestigious award and promise to continue the good,” said John Paul.

The Joyalukkas brand has come a long way, with a humble beginning of one showroom to now being a globally recognised jewellery retail chain with over 105 showrooms. It has revolutionised the jewellery retail industry with its innovative schemes and offers.