Eint Auto, Nison Tyres celebrate five years of success in Sultanate
MUSCAT: Partnering with Sun Global, the renowned manufacturer of the well-known Nison tyres, Eint Automotive, a successful division of the WJ Towell Group, has completed five triumphant years as its exclusive local dealer in Oman.
Nison is now recognised as one of the foremost, trusted and wellreputed tyre brands in the truck bus segment.
As dealers of Sun Global’s two leading tyre brands, Nison and Suntrac, Eint Automotive has diligently looked into the distribution, retailing and marketing of the brands ensuring that it is well-received in the market and has attained a steady increase in its demand throughout the Sultanate, says a press release.
Eint Automotive was also recently awarded with a ‘Certificate of Appreciation for the Outstanding Performance and Continuous Support for Nison Tyres’ in 2015.
“We have always enjoyed excellent support from Nison and Sun Global. The market has responded extremely well to this quality product and our efforts to market this brand has borne fruit with the name now being a favoured choice among many,” said a spokesperson from Eint. “As we look back at these eventful five years, we are certain that this partnership is a long lasting one and together we shall see new heights and achieve monumental milestones in success,” he added.
Sun Global, headquartered in Dubai, is a global tyre com- pany that offers a comprehensive range of quality tyres across a wide array of patterns in both bias and radial and across several categories including passenger car, van, light and heavy commercial truck and bus, off the road and industrial tyres under the Nison and Suntrac brands.
The company also offers rims and batteries under the same brands. Sun Global is a subsidiary of the Sun Group of Companies which has roots in manufacturing and in automotive tyre industry dating back to 1971. The group has vast experience and expertise in tyre research and development, production, marketing and tyre management.
Over four decades of experience in the automotive industry has empowered Sun Global to translate its expertise into developing products which combine safety, longevity, durability, performance and comfort, thereby touching on all the essentials of manufacturing the perfect tyres.
Its premium tyre brand, Nison, was launched in 2004 and has grown tremendously both in capacity and presence, thus becoming one of the fastest growing global tyre brands with a commendable share in many Middle East and African countries. Nison ensures that all its tyres meet the international quality mark and are manufactured under stringent quality control system in state-of-the-art manufacturing plants in China, India and Sri Lanka and meet major international standards.