Bank Muscat launches initiative to train its staff in sign language

Joining hands with the Omani Society for the Hearing Impaired, the unique social responsibility programme is aimed at enhancing banking service excellence to physically challenged segments of society

MUSCAT: Bank Muscat, the flagship financial services provider in the Sultanate, in step with its dynamic ‘Let’s Do More’ vision and commitment to innovative customer service, announced a first-of-its-kind initiative in the banking sector in Oman to train employees in sign language to serve hearing impaired customers.

Joining hands with the Omani Society for the Hearing Impaired, the unique social responsibility programme is aimed at enhancing banking service excellence to physically challenged segments of society, says a press release.

Targeting branches across the Sultanate with the aim of having a sign language speaker in the main branches, a select group of employees drawn from branches across the Sultanate will undergo the sign language training to be held in association with Al Tawasul Institute for Training.

Committed to customers

Commenting on the programme, Ahmed Faqir Al Balushi, deputy general manager – Human Resources, said: “As the flagship bank serving the largest banking community in the Sultanate, Bank Muscat is committed to addressing all customer requirements. The bank’s ‘Let’s Do More’ vision is a clear roadmap to maintain the leadership position with innovative services, making banking easier and convenient for all customers.”

Innovative strategies

Al Balushi added: “Over the years, Bank Muscat has adopted innova- tive strategies to equip employees to handle unique customer service requirements. The bank has developed a comprehensive learning and development strategy for skill and knowledge enhancement vis-à-vis the requirement of various departments.

“Bank Muscat is at the forefront of customer service excellence and strives to continually deliver high quality service to all segments of society.”

Since its inception, the Corporate Social Responsibility department has taken major strides in nurturing a socially responsible culture in the bank, bringing benefits to different segments of society and touching the lives of people.

Committed to contributing towards sustainable development and delivering long-term benefits to the community, Bank Muscat CSR programmes are focused on key areas, including youth, sports, health and education.

As the bank progresses in the path of sustainable development, new opportunities are explored.