‘Private firms must complement efforts’

Al Sheibani enunciated the importance of promoting Oman as a country rather than promoting the property itself.

“We need to showcase to potential clients overseas what Oman is first, how it’s naturally beautiful and how welcoming are the people, secondly promote Muscat as a modern and well developed city and then promote Al Mouj Muscat properties.

“Private companies must complement the Government efforts to promote Oman as a tourist destination.”

He said once people actually visit Oman, they want to live here and be a part of the country which is when they would buy properties here.

He also mentioned the clients come to Oman and see its untapped potential and know about its free zones and investment incentives; they want to buy properties and open businesses here which is a direct foreign investment for Oman.

Al Sheibani said that Al Mouj Muscat does not consider rivals inside the country as they are all promoting investment in Oman, instead he looks at international developers looking to take away business out of Oman as their major competitors.

Currently Al Mouj Muscat has two luxury hotels under construction and sold 2,200 residential units out of which more than 1600 have been delivered to customers.

It has also enjoyed an excellent response to their freehold property sales in the past 10 years, successfully developing a vibrant community of more than 4,000 people living in the luxurious properties. It also welcomes approximately 10,000 visitors every day to its iconic centre, the Walk, according to official data provided by Al Mouj Muscat.