Al Hashar Electronics adds Morphy Richards to its portfolio

MUSCAT: Al Hashar Electronics, the Sultanate’s leading distributor of consumer electronics, home appliances, HVAC systems, modular kitchen units and storage solutions, has added top UK brand Morphy Richards to its amazing product portfolio, bringing to the Sultanate an exclusive range of home appliances that boast the best of both worlds: aesthetic design brilliance and hiend functional superiority, says a press release.

“As the sole distributor of Morphy Richards in the Sultanate, we aim to provide our valued customers with elegant home appliances that give amazing performance, and turn daily chores into an enjoyable experience, day after day. As the brand rightly claims, Morphy Richards offers smart ideas for your home.

“Our Morphy Richards lineup consists of sophisticated irons, kettles, toasters, coffee makers and hand-blenders, that have been accepted enthusiastically the world over. Our association with Morphy Richards proves once again our commitment to bring the best products to the people of Oman,” said Rajeev Sharma, general manager of Al Hashar Electronics.

The Morphy Richards jug, traditional water filter kettles and dispensers, made of chroma-plastic, accents, stainless steel, come in an amazing range of colours including cream, red, white, plum, sage green, barley, black, blue, azure, and sand.

As the brand that invented steam irons, Morphy Richards’ latest collection of easy to use irons sports a handy steam brush for crease-free clothes on the go. The chroma plastic toasters on the other hand has removable crumb trays, frozen settings and auto- matic pop-up features, while coffee-makers feature programmable timers and 10-minute fast brew options. Blenders have anti-splash and ice-crushing features along with separator blades.

With a wide network of showrooms and outlets including in Ruwi Central, Ruwi High Street, Oman Avenues Mall, Sur, Sohar and Salalah, Al Hashar Electronics has ensured that customers are never far away from their Morphy Richards. This strong market presence is complemented by expert customer advice and aftersales support.

Last year more than 5 million Morphy Richards products were sold globally, taking the brand’s turnover well above $200 million. A part of the $1.3 billion Glen Dimplex Goup, a leading manufacturer of domestic appliances having strong presence in UK, Europe, America, Canada and Middle East, Morphy Richards manufactures hi-end home and kitchen appliances that are widely appreciated for their aesthetic design and superb functionality, and the brand has become a household name across the world.