Geely exceeds sales expectations

MUSCAT: According to a press release from China, China’s biggest privately owned car brand Geely Auto has had an amazing year. In 2016, the brand exceeded all expectations when it sold over 760,000 units of cars and continued rise in leaps and bounds.

In December 2016 alone, Geely sold over a 108,230 units of cars; the second consecutive month to attain over 100,000 unit sales. With the breathtaking numbers, Geely recorded a 101% rise over sales from December 2015, and rose approximately 6 percent from November to December 2016, says a press release.

Even here in Oman the brand is quickly amassing a great reputation among car enthusiasts and ready to buy customers. With a whopping rise in sales in the nation, Geely has truly won Omani hearts. TAC is all set to increase in sales as well as delivering high quality customer service that has become synonymous to their name.

Geely Auto originally set its sales goal at 600,000 vehicles at the start of 2016 but moved to adjust to 650,000 units and then readjusted to 700,000 units based on strong demand for the company’s product range.

Geely’s Generation 3.0 series of vehicles was introduced in April 2015 with the launch of the Geely GT which has proven to be exceptionally popular with domestic Chinese and foreign consumers alike. Over the course of 2016 Geely introduced the Emgrand GL and Emgrand GS along with the X7 sport SUV as Geely’s 3.0 range, all of which have entered into a demand greater than supply situation.

The Emgrand GS is Geely’s first urban crossover vehicle, and was introduced in May 2016. It has continued to be a strong seller for Geely with sales reaching over 10,000 units by December 2016. Total yearly sales for the Emgrand GS reached 60,521 units.

In March 2016 Geely launched its ‘Pivot to SUV’ strategy which will see the company use its leading strength in the sedan segment to launch a series of SUV’s in the short term. In 2016 alone, Geely launched two SUV’s and one urban crossover, all of which were received with acclaim from consumers and media alike.

Flagship sedan

Geely’s flagship sedan, the Geely GT continues to excel with over 5,609 units selling in December, an 8.5 percent increase over November 2016 sales, total sales for 2016 reached 51,957 units.

Geely’s first major SUV, the Geely X7 sport, was launched in March 2016 and quickly set a new standard for the Chinese SUV market. The X7 sport focuses on having ‘three greats’ – being great to drive, great to look at, and great technology. As a result, the highly equipped X7 sport sold over 100,000 units since its introduction. The Geely X7 sport currently has a back order of 180,000 units which will be delivered over the course of 2017 from two production facilities with multiple shifts in operation.

The Vision SUV, Geely’s third SUV offering in 2016, saw sales reach 10,527 units in December 2016, accounting for a total of 49,447 units sold since it was launched in August 2016.

The new Emgrand, the earliest entry into the Emgrand fam- ily continues to be a sales hit with Chinese consumers. 28,539 units of the New Emgrand were sold in December alone. Yearly sales of the new Emgrand reached 240,962 units over the course of 2016.

Geely’s 2017 sales goal has been set at one million units, an increase of 31 percent over 2016’s sales goal. This ambitious sales goal has been set amongst extreme demand for Geely’s product range and the continual rising of the Geely Auto brand image.

Currently over 53 percent of Geely’s vehicles are sold in first and second tier cities within China, showcasing Geely’s continually rising brand image amongst white collar workers, government leaders and existing Geely consumers who are opting to upgrade their vehicles. Geely Auto is also working to spread its brand image across motorsports, sports, and entertainment segments to highlight the brands ability and versatility.

Geely Auto Group CEO commented: “We have already sowed the seeds for Geely over the course of 2016 with the introduction of our Generation 3.0 products, in 2017 we plan to reap a strong harvest. 2017 is a key year for our brand building activities; we are putting the user at the forefront of the entire Geely experience with increased service levels and wider sales channels to allow us to get closer to our consumers and provide the service level that consumers demand which allow us to increase our sales capability.”

By bringing the Geely range to the Sultanate, TAC has reinforced its commitment to provide highquality products and services to its customers in Oman.