RSA Middle East wins ‘Insurer of Year 2017’ at Mena IR Awards

MUSCAT: RSA, a leading provider of insurance services in the region, has won a record three accolades at this year’s Mena IR Insurance Awards.

Building on its over 300 years of global heritage and over six decades of experience locally, RSA was crowned ‘Overall Insurer of the Year’ for its successful track-record in performance and customer service over the past year, says a press release.

The annual Mena IR Insurance Awards recognise and reward regional insurers, reinsurers and brokers that have led the market over the past 12 months.

Further reflective of RSA’s success, in addition to winning the ceremony’s most coveted prize, it was also recognised for its suite of market-leading products for its business and individual customers in the UAE with awards for ‘Personal Lines Insurer of the Year’ and ‘Commercial Lines Insurer of the Year’.

RSA Insurance Group is one of the world’s leading multinational insurers, with over 13,000 employees serving over 9 million customers across core operations in UK, Ireland, Scandinavia, Canada and Middle East. Regional operations in UAE and Bahrain (RSA), Oman (Al Ahlia Insurance Co) and KSA (Al Alamiya) serve over 150,000 customers throughout the region.

RSAs scale and profitability make it one of the most consistently performing insurance groups in the region. RSA’s Middle East operations have not only weathered the heavy cross-winds of the oil crisis. But, have also dealt with nearly two years of uncertainty; when RSAs emerging market businesses were under business review. Despite the double impact, RSA has maintained its share in the region by retaining more than 90% of customers from its top 100. The growth for RSA has come on the back of new strategic partnerships in all markets and meticulous operational efficiencies. RSA has delivered positive returns in times when many competitors were facing tough challenges.

Sustained service and performance delivery has become synonymous with RSA. Commenting on the Overall Insurer of the Year win; Lloyd East, CEO – RSA Middle East and MD Al Ahlia Insurance Co said “It is an honour to be a part of the team that brought home three big awards of Overall Insurer of the Year, Commercial Lines Insurer and Personal Lines Insurer of the Year awards in 2017. These awards are testimony of the faith and support of our clients and business partners - a big thanks to all of them.”

As new risks and opportunities emerge, RSA has constantly innovated and improved to serve customers well and win in chosen segments. RSA Middle East has signed new partnerships in the last year across motor, travel and casualty portfolios to deepen the affinity customer franchises. One of the major achievements has been the development of an integrated direct retail unit which incorporates our branch network, a call centre, B2C website and border locations in addition to multiple intermediary and partner locations.

Each of the RSA’s regional brands are longstanding names in their markets with scale and leadership positions. Backed by strong capitalized positions, underwriting ability, operational delivery and claims satisfaction; RSA has enduring relationships with their clients and partners – some go back over 20 years. By leveraging its global experience and local expertise RSA has partnerships with leading business houses delivering winning propositions.