‘Go share the fun’ with all-new 2017 Toyota
Indeed, Toyota’s ideology is focused on how its customers use their Toyota cars for various purposes and come together to share the fun
MUSCAT: “Toyota is more than just a car. It is a belief that when we do things together, we all share the fun,” felt the spokesperson for the brand in Oman and added, “The different things we do together with Toyota – that is the real joy of Toyota ownership.”
Indeed, Toyota’s ideology is focused on how its customers use their Toyota cars for various purposes and come together to share the fun, says a press release.
“People do incredibly different things in their cars,” the spokesperson continued, “They use them for mundane life, to and from work, for emergencies, for fun road trips, to go to birthdays, to go to the mosque, to do the school run, to go shopping, for a little drive in the country, to meet friends, to make friends, to take photos, to go to parties, to have parties in cars.”
This philosophy is beautifully summed in the brand’s global vision statement that defines Toyota’s pre-eminent role in leading the way to the future of mobility, enriching lives around the world with the safest and most responsible ways of moving people.
Toyota’s new brand campaign captures the sentiments as it exhorts people to explore, excite and enjoy. When the paved roads run out, Toyota’s proven 4WD shave the ability to traverse rocky, muddy terrain including water crossings, side slopes, hill climbs and descents. Exploring the challenges ahead, taking everyone along together with Toyota, the brand aims to exceed expectations.
“Totally unchallenged, Toyota SUVs go beyond boundaries of roads to venture into unknown paths. This is direct result of their legendary quality that never flags, durability that keeps going mile after mile for generations and reliability that makes Toyota one of the most trusted brands, ever.
“The brand aims to share its commitment to quality, constant innovation and respect for the planet. It pledges to meet its challenging goals by engaging the talent and passion of people,” said the spokesperson, “This results in products that offer value beyond compare and a rugged ‘never say die spirit’ that has become the hallmark of Toyota 4WD performance.”
Toyota automobiles excite and are more ‘fun to drive’ because Toyota believes that cars are meant for more than going from Point ‘A’ to Point ‘B’. Indeed, Toyotas are designed to enrich and make life full of exciting journeys. That is why Toyota automobiles deliver exhilarating drives…now and even after many years down the road. An important part of the Toyota appeal is style that is ‘simply irresistible’. Toyota turns out fresh, thoughtfully designed models that turn heads, drawing admiring looks and clearly standing out from the crowd.
The bold, positive and radiant energy of youth is the driving spirit of Toyota. Breaking new grounds, creating paths where none ever existed. Indeed, driving a Toyota makes one savour the untamed spirit of youth that has the passion, the zeal and the daring to blaze new trails.
The comfortable cruise on a Toyota Passenger Car lets you enjoy the drive as the Toyota glides down city roads. Toyota brings you the real joy of driving continues to delight and deliver the enjoyment, every day.
It is this that makes it possible for everyone to rediscover driving pleasure through Toyota design and dynamics and innovations, both large and small, that continually reinvent the art of driving to give you making joy…enjoy.
In Oman, the nationwide parts and service network of Saud Bahwan Automotive supports Toyota’s outstanding product quality. No wonder then that today, Toyota is one of the most trusted and well-known brands.