All-new Land Rover Discovery makes its debut in Mena
DUBAI: Land Rover’s all-new Discovery made its highly anticipated Mena entrance this weekend at one of Dubai’s most popular adventure spots, Kite Beach in Jumeirah.
The newest addition to the Land Rover Discovery Family of vehicles brought to life the philosophy of true adventure and discovery with a daring stunt drive through a challenging obstacle course to the backdrop of crashing waves.
With unbeatable capability and versatility, the all-new Discovery clearly embodies the brand’s promise to go above and beyond, combining British desirability with an unstoppable spirit of adventure. The fifth-generation model benefits from Land Rover’s strong, safe and light full-size SUV architecture, delivering comfort and adaptability like no other.
Powered by Jaguar Land Rover’s efficient range of turbo and supercharged engines, the all-new Discovery is also paired with a smooth and responsive ZF eight-speed automatic gearbox. Boasting ingenious technology to keep the whole family safe, connected and confident on all surfaces, all terrains and in all weather, the full-sized, three row seven-seat All-New Discovery has, according to Land Rover’s Chief Design Officer Gerry McGovern, “…revolutionised the Discovery DNA to create a highly desirable, extremely versatile and hugely capable premium SUV.”
Bruce Robertson, managing director, Jaguar Land Rover Middle East and North Africa, said: “Created as a highly desirable, extremely versatile and hugely capable premium SUV, the allnew Discovery is leading the next chapter of the Land Rover Discovery family with revolutionary design and engineering. A nod to our brand heritage and DNA, this new model fully demonstrates the spirit of adventure that has always been at the heart of the Discovery family. Introducing the all-new Discovery here in the Mena region alongside our official Land Rover retailer partners, we are extremely excited to offer customers and enthusiasts the ultimate combination of practicality and sophisticated design.”
In another first for Land Rover, the experiences were livestreamed from the @LandRoverMENATwitter account making it the first brand in the region to deploy live 360 video on Twitter. Car enthusiasts around the world can now replay the regional first live 360 video on both Twitter and Periscope.
Speaking about Land Rover’s accolade as the region’s first brand to deploy Twitter’s live 360 video, Benjamin Ampen, head of Revenue, Twitter Mena said: “This literally put people in the test driver’s seats and allowed them to be part of the exclusive reveal weekend in the most immersive way possible. Whether people were taking part in the weekend’s activities or now watching the replay, they are able to move their device or scroll their finger to explore every angle shared by@LandRoverMENA. Not only can they witness the design and capability of the SUV, viewers can also interact with the video by sending hearts and commenting.”