Milano on course to provide instant potable water for UAE residents
DUBAI: The UAE ranks one of the highest for bottled water consumption in the world with each resident consuming an average of 250 litres of bottled water each year, which in order words implies that each individual spends over USD1,400 a year on hydration.
On our pursuit to find pure water, we constantly indulge in discarding hundreds of thousands of gallons of bottled water every year and blatantly ignoring the fact that we are creating vast plastic ranges that are clogging the planet and contributing to increased waste.
In such circumstances, players operating in the water purifier market have now tapped lucrative business opportunities especially in nations such as at the UAE, where concerted efforts taken by government bodies are aimed to improve the availability of safe drinking water especially for homes. One such example, is Milano, a home-grown brand launched its series of water purifiers a few months ago making potable water available at the touch of a button within the comfort of your home, while reducing the use of plastic bottles.
Anis Sajan, the man behind the Milano Water Purifiers, speaks about how the use of water purifiers is a game changer for the UAE market.
In a typical household in Dubai, the water purifiers are somewhat unheard of and more often than not people are unaware of the vast benefits it offers. But as a rising middle class concerned about the quality of
Milano, a home-grown brand launched its series of water purifiers a few months ago making potable water available at the touch of a button within the comfort of your home, while reducing the use of plastic bottles. The Milano water purifier is a compact machine that can be wall mounted or kept on a desk. It comes equipped with a five-stage purification system and eradicates up to 99.9 percent of the impurities that may be present
drinking water, combined with the cost spent on bottled water each year, Milano has made headway by selling over 2000 water purifiers in the last month alone.
“I started my career in Mumbaias a door-to-door sales man selling water purifiers and today decided to dive into the supply of water purifiers in the Middle East. We tasted instant success as our prices are competitive and go as low as AED999. I personally have used bottled water for a large part of my time in Dubai and decided to opt for a greener solution. I would urge everyone to make a one-time investment for the health and safety of their families as well as help preserve the environment.”
The Milano water purifier is a compact machine that can be wall mounted or kept on a desk. It comes equipped with a five-stage purification system and eradicates up to 99.9 percent of the impurities that may be present. In addition, Milano credits its success to its in-home servicing system. All consumers receive top-notch after sale services and a three-year warranty, where checks on the operation of the purifiers, cleaning of the filters as well as a regular feedback system are available.
Moreover, the burgeoning awareness among consumers about drinking water quality and heightened demand, Milano estimates to sell over 30,000 number of water purifiers in the year 2017 and are prophesied to dominate the water purifier market in the Middle East.