Havas Muscat capitalising on market growth

MUSCAT: In the drive for economic diversification, Oman’s increasingly competitive communications industry has witnessed an influx of global players.

As international operators seek entry into the nation’s fertile business landscape, the trend of collaborating local marketing firms continues. Breaking away from the norm, the nation’s oldest integrated marketing agency, Havas Worldwide Muscat, continues to capitalise on market trends with a cutting-edge business culture. A standalone entity of the Havas Group, one of the world’s largest communication networks, Havas Worldwide Muscat seeks to raise the competitiveness of the industry through the implementation of global best practice.

Nicolas Labban, general manager of Havas Worldwide Muscat, said, “Based on the ever-growing complexity and growth forecast of the market, we are focusing on the continued evolution of our structure as an innovative service provider. As a natural extension of this approach, our internal developments are actively realigning expertise to bring a new dimension of creative communication to Oman. It is a very exciting time for Havas and we proudly report that our team is now breaking ground in multiple directions.”

Building upon a 25-year foundation in the Omani market, the company’s keen eye for continuous growth has prompted strategic developments that enhance its service delivery.

“By continually strengthening our processes we are able to raise the bar on quality across each tier of the business. This is an important ongoing process for any company that wants to offer quality integrated marketing communications. Havas Worldwide Muscat has proven proficient in monitoring the market for unique and creative spaces to present its clients; however, impactful and integrated solutions are truly a technical combination,” commented Labban.