JAC Motors to launch new brand upgrade strategy

MUSCAT: JAC Motors, the number one commercial vehicle brand in China, has reaffirmed its plan to build a strong global brand by launching and implementing a new brand upgrade strategy, which will be focus on three key areas.

The three key areas will include technological innovation on products upgrade, exports and enhanced collaboration within the auto industry. In Oman, the JAC 3 and four tonne light-duty trucks are available exclusively at Towell Auto Centre (TAC).

A senior spokesperson of TAC commented: “JAC’s brand upgrade strategy is very smart, innovative and comprehensive. It focuses on customer needs, product development, enhanced exports to strategic markets and key demographics. Its global business model was very effective last year and with this new strategy, the growth is surely to increase over the coming years. The company has been performing excellently both within China and outside. JAC Motors has held the best China light-duty trucks exporting position for 14 consecutive years; it has gained foothold in the South American market and is set to enter new markets such as Australia and New Zealand. JAC assembly lines and factories are under construction in different parts of the globe such as Kazakhstan, Algeria, Iran, Vietnam and Paraguay.”

“In Oman, JAC trucks are reliable workhorses for several SMEs and because of their quality and value, they are winning more and more customer admiration. We are proud to be associated with this brand that stands for enhancing energy efficiency, green technology, and safety with intelligent design,” the spokesperson added.

JAC Motors light-duty trucks are equipped with superior technologies, advanced products R&D system, and offer a powerful combination of efficiency, capability and reliability.